12 Useful Techniques to Increase Website Speed

A website with a slow loading speed is a headache for many people. It can mainly affect your website factors like visitors quickly skip your website, loss of potential customers, increasing bounce rate and negative impact on your search engine rankings.

In this blog, we will explain the best 12 real-time working tips for increasing website speed and performance. Let’s Dive in!

Why Website Loading Speed Optimization is Important?

• Increase Conversion Rate and Customer Enquiries
• Increase Website SEO Ranking
• Reduce Bounce Rate
• Quick response to Users
• Encourage To New Users Visit Again

How To Check Website Loading Speed Score?

Pagespeed Insights is one of the free tools to check individually your website speed score on mobile and desktop. It will completely analyze your website and display the final score out of 100. 

For example if your website loading speed has below 50 score your website has poor loading speed and need to optimize it.

What is the Best Time to Load My Website?

Search engines recommend the best loading website load within 3 seconds it gives the best user experience otherwise loading times longer than 3 seconds lead to loss of traffic and conversions.

Optimizing elements like images, scripts, and server response times can significantly enhance page speed and performance.

Consult Digital Arabia, the leading Digital Marketing Agency in Dubai, to fix your website loading issues and improve traffic and sales.

Tips To Make Your Website Speed Faster

1. Optimize Images

Large size of Images can majorly affect your website loading speed. Normally a good loading speed image presents under 100KB with proper format size like JPEG for images and PNG for graphics with transparency. 

In case your image size is larger than 100KB you need to optimize the images using some online free image size reducer tools to compress images without losing original quality. 

Consider using responsive images that adapt to different screen sizes, which will help minimize load times on mobile devices.

Image Compressor Tools: 

1. TinyPNG 
2. JPEGmini

4. Implement Lazy Loading

Lazy loading is a powerful technique where images and other resources are loaded only when they are needed, i.e., when they come into the viewport. This approach reduces initial loading time and saves bandwidth, especially on pages with a lot of images or videos. Implementing lazy loading can significantly improve user experience and loading speeds, particularly on mobile devices.

5. Enable Browser Caching

Browser caching allows your website to store certain elements in a user’s browser so that they don’t have to reload them every time they visit your site. You can set expiration dates for different resources, enabling returning visitors to load pages faster.

6. Use a Content Delivery Network (CDN)

A CDN is a network of servers located around the world that cache your website’s content. By using a CDN, your website can serve content from a location closer to the user, reducing latency and improving load times. 

Services like Cloudflare and Amazon CloudFront can help you easily implement a CDN, resulting in a faster and more reliable user experience.

7. Reduce Server Response Time

Server response time is the time it takes for your server to respond to a request from the browser. To reduce this time, consider upgrading your hosting plan, optimizing your database, and ensuring your server is configured correctly. Regular monitoring can also help identify bottlenecks that may be slowing down your server’s response.

 Choose a lightweight framework or CMS that requires fewer resources.

8. Use GZIP Compression

GZIP compression reduces the size of your HTML, CSS, and JavaScript files, which helps your website load faster. Most web servers support GZIP compression, and enabling it can significantly decrease file sizes by up to 70%. 

If you’re using a CMS like WordPress, plugins like WP Rocket can enable GZIP compression with minimal effort.

Modify Server Settings: Enable GZIP compression in your server configuration. For Apache servers, add “ AddOutputFilterByType DEFLATE ” to your htaccess file.

9. Defer JavaScript Loading

Deferring JavaScript loading allows your main content to load first, which improves perceived loading time and user experience. This technique involves postponing the execution of JavaScript until after the initial HTML content is fully loaded. 

To implement this, use the defer attribute in your <script> tags, ensuring that scripts are executed after the page has rendered. 

Additionally use the async attribute for non-essential scripts to prevent them from blocking the rendering of your webpage.

10. Minimize HTTP Requests

Every element on your webpage, such as images, scripts, and stylesheets, requires an HTTP request to load. The more requests your page makes, the longer it takes to load. To minimize HTTP requests, consider combining multiple CSS and JavaScript files into one, using CSS sprites for images, and reducing the number of elements on your page.

Combine Files: Merge CSS and JavaScript files to reduce the number of requests.

Limit External Resources: Only include necessary scripts and stylesheets to keep requests low.

Use CSS Sprites: Combine multiple images into a single image file to reduce requests.

11. Reduce Plugin Usage (For CMS Websites like WordPress)

While plugins can add functionality to your website, excessive use can slow it down. Regularly evaluate your installed plugins and remove any that you don’t use. Additionally, opt for lightweight plugins that are optimized for performance. Keeping your plugins updated can also help improve site speed and security.

12. Implement AMP (Accelerated Mobile Pages)

AMP is an open-source framework that allows you to create mobile-optimized content that loads quickly. By simplifying HTML and using optimized CSS, AMP can significantly enhance mobile page speed. Implementing AMP can lead to improved user experience on mobile devices and potentially better search engine rankings.

Digital Arabia is the best web design company in Dubai, helping your business to create a fast loading and mobile-friendly website tailored to your business needs and budget. Our team of expert designers using the advanced technologies to ensure your website follows the proper SEO strategies and search engine algorithm.

Conclusion

Improving your website speed is an essential technique to improve your website user experience and generate more website traffic. Following the above 12 techniques will improve your website speed effectively.

Also regularly checking and monitoring your website loading time can avoid unnecessary issues and bounce rate.