October, 2020

11 Reasons Why SEO is Important For Your Business

It’s a natural state of business to be competitive and everyone around you is looking to use the latest technologies and trends to find success and push themselves higher on this digital marketing world. But to take digital marketing for granted, companies depend on online promoting business and website which becomes an optimal necessity. To reach your business at its full marketing potential, SEO is the best way to move on.

As digital media is evolving, SEO continues to stay relevant and companies globally are taking advantage of the benefits SEO.

Here are the 11 reasons which prove why search engine optimization is essential for your business:

1) Delivers high ROI:

Anyone who is looking to shop online will likely search for specific products on Google. Rather than depending on the savvy advertisements most of us would prefer to choose things that are listed on a merit basis based on their organic ranking. So, more than investing of online ads, it would be better to invest on a digital marketing agency for SEO strategies. Initially, it might cost more than ads but, if done correctly, it will yield long-term results than paid ads.

2) Organic Search becomes a Primary Source for Visibility:

For website performance of businesses, organic search becomes a critical component, as it is the ultimate way to get users for more conversion rate or site engagement.

As the majority of the world access internet by visiting Google, being highly visible at this a trusted resource and search engines are always going to work for your brand’s favor. Only if there is quality in SEO and high, rich user-friendly website’s, brands can be taken to top ranking positions.

3) Trust or Credibility:

For anyone who is in search for a website, the first thing that comes to their mind would be the ranking result in Google search as that is viewed as more credible and trustworthy. According to reports, 98% of searches choose for a brand or business that is listed on the first page. So, if your website is at the top of the search rankings, then you have positioned yourself as the trustworthy and credible brand of choice for users all around the world.

4) Branding:

Being a startup, small or an established business doesn’t matter until and unless you have branded yourself well in the industry as well as in online. When customers start searching and they find your brand continuously and consistently with the top rankings, then it becomes quite easy for you in building brand quality and equity.

5) Increased Traffic:

Incorporating SEO to service page enables your website to be at the entry point for the customers. The most important thing is he SEO not only makes you visible in search but helps you reach and hit the potential users at every stage of their needs, where you tend to become their product of choice whenever they need to make a choice between many.

6)  Competitors are trying SEO and its an Investment for Future:

Unless your business is truly unique you might have thousands of competitors in the market. While the end goal of SEO is to get to the top rankings but it will take even more hard work to maintain your rankings and stay in front of your competition.

SEO is a whole process that needs so much research and strategies, it’s not that SEO is done and results happen overnight. So, if you likely to invest in SEO do it with the complete effort so that payoff for future results.

7) Impacts on Buying Cycle:

Users do their research and that’s one of the biggest advantages from a buyer’s perspective in case of using SEO. By using SEO tactics for good deals, products or services, can, in turn, be a game changer that would potentially change your business as SEO will undoubtedly impact the consumer buying cycle in a positive way if done in the right way. Worthy connections should be made online and offline making brands visible for users whenever they need them.

8) SEO Practices are Updated Very Often:

Implementing SEO strategies on your business website and digital properties are a big deal all time. But for a short-term engagement its not a good choice as it makes no use. SEO is re-evaluated overtime, so if not maintained consistently, it can bring in negative effects. As the giant search engine, Google keeps on making changes in algorithms, once if you fall too far behind in the ranking list, then it will be extremely difficult to come back at the top rates.

9) Rise of Mobile Searches:

As mobile usage has surpassed the PC usage globally and the rate is still going to increase in coming years. Importance of mobile usage has thus increased and restructured the way we use search engines. By incorporating SEO, you can be sure that you make a mobile-friendly website for your business while being ranked at the top of mobile search results.

10) SEO is Cost Effective:

We often think that SEO is expensive and the process is quite time-consuming. But actually, it has become far more simplified, cost-effective and user-friendly. For starters, it might take a bit time to reach top rankings but consistent strategies and hard work bring in an extended flow of traffic.

11) Highly measurable and a Complete Marketing Mixture for businesses:

Using Google Analytics, you can analyze traffic results and how it helps in reaching your goal, specifically in case of organic search. Any successful business has different marketing channels and SEO is a perfect complement to other channels.

Closing Thoughts:

All in all, it is must say that SEO is the heart of digital marketing and without SEO businesses may fail or even die. If you need higher search ranking position, reach and user attention towards your brand or website then you need to use SEO.

As an evident digital marketing company, Digital Arabia, help businesses reach their potential by dominating the results in their respective niches. To discover more about SEO strategies, drop us a line and we will share with you the latest strategies and tactics to be on the top list!

How To Get Traffic To Your Website?

Have you ever thought about how SEO friendly is your website? In today’s digital world, almost every business has a website. Be it a restaurant owner, the baker, the butcher or the candlestick maker anything and everything now revolves around the online digital market. If you are a person who is happy with the number of customers that you currently have, then you’ll have no use reading this. If you would like to bring in more traffic then read on.

To get more quality traffic, you will have to do some work. Majority of surfers use search engines to locate websites. How your site interacts with search engines like Yahoo, Google, Bing, and other sites is a critical factor for success.

A good business website needs to work 24/7 and should be the face of your company which provides all necessary information, answers queries and even generate sales.

Why is website traffic important?

• Can get an idea of how well your marketing strategy is working for a business
• Improve search engine credibility
• Increase conversions
• Generate more leads and get more customers
• Gather insight about website and audience visiting

In this article we’ll cover some important ways that can help you drive traffic to the website:

1) Ensure SEO is optimized for your site:

Use the right keywords to optimize your site which is one of the best ways to increase traffic. Along with this, you need to regularly update fresh content which will help in better ranking on search engines thus boosting organic traffic.

2) Use tools to target on keywords:

There are a number of tools like SEMRush, Ahrefs, Moz etc. which you can start using now because these really work. If you have a Google Ads account, you can also use the Keyword Planner to calculate the search volume of related keywords.

This can help you in a great way to increase traffic. If you don’t have a team focused for SEO, then using tools is the best and easiest way. But whatever you do, finally the game is in your hands, whatever you try, the website actually starts working well when you start thinking out of the box.

3)  YouTube Can Help:

Are you a person who posts videos related to your website and business on YouTube? If not, then you’re too late, start doing it.   At this stage of online marketing, your YouTube strategy should be focused on answering relevant issues in an interesting and user-friendly way.

If you try hard then his strategy can be an incredible asset as these days more people are searching things on and YouTube and clicking on the video

4) Get Listed:

These days’ people just don’t search for website link directly but they use many browser-based search engines like Yelp, YouTube, map apps and much more. So the thing is that you need to be present on all of them.

Google My Business is also a great way to get listed on maps which allows Google to understand how relevant you are to local buyers and customers. Once you sign up for Google My Business it will get you in front of the right audience and thus help increase your positioning on SERPs and in turn increase website traffic.

5) Focus on Good Content:

Creating honest content is relevant and helpful to your customers. So where do you start? With the content that is the information and tools, you’ll need to share with customers and prospects.  Programming, functionality, design all comes later. First and foremost you have to decide what your site needs to deliver in specific to target the right audience.

Content isn’t just for the search engines, but it’s also for the people visiting your website. Here are a few reasons why content is important for a website:

• Good and rich content can educate search engines about the standard and specification of your website
• Content brings in a great opportunity for internal link building, thus helping the pages on your website to be indexed faster.
• Content is a great place to highlight keywords
• Content can also be used to create call-to-action throughout the website which might help to increase conversions

6) Perform On-page SEO:

This is the practice of optimizing individual web pages in order to get higher ranking and thus gain more traffic. On-page refers to optimizing both the content and HTML source code of a page. With past few years, the tactics that we use for SEO has changed over and is important to stay up-to-date with the latest practices.

7) Writing concise meta-descriptions:

In fact, meta descriptions are probably the most effective way of improving click-through rate of a website. If your website’s overall click-through rate increases, this will automatically improve the overall website user experience as well.

To help communicate your value with customers, you should add keyword-rich meta descriptions. Just one thing to note while writing a meta-description is that, don’t use passive meta-descriptions. Instead, you need to focus on active language and try to encourage readers to view the content.

8) Use Social Media to promote your Website:

Use social media to promote posts and other content. This could help you gain more followers to your site, as well as these users might share your content if they completely like it and feel it’s worth it.

Adding hashtags to anything and everything around social media post is a new way of expressing yourselves and this has got so much to do with page promotions on the Internet. Usage of hashtags can extend your reach beyond the network and gain more reach to your products or services and it easily becomes discoverable.

9) Target Long-tail keywords:

These keywords are highly targeted search phrases that specifically serve the searcher intent. Long-tail keywords generally have low competition, low search volume, and usually high conversion rates.

Here are a few reasons how long-tail keywords help:

• This is actually how people search for things on the internet
• Provides context to your text
• Have better conversion rates
• It can help you rank for single keywords
• These keywords can fuel-up your blog strategy
• Helps answer voice search assistant results

10) Use Landing Pages:

Traffic is important. Attracting audience to your landing page can be difficult at times but it’s never impossible.

Here some simple techniques:

• Engage more with your social media followers
• Target groups that are related to your site
• Optimize landing page keywords

11) Guest Blogging:

This is indeed a powerful tool to increase website traffic. Whether you are blogging on some other site or getting someone to put a guest blog on your own site, both can help you reach to a wider extent of audiences.

12) Email Marketing:

It’s an online business strategy that involves sending a series of specific messages to a list of potential customers. The main purpose of this method is to create brand awareness, build loyalty and trust among customers, thus, increase the customer base.

Closing Thoughts:

Are you interested in getting your visitors back to your website? Whether you use one of these tactics, or you use all of them together, anyway can initiate new steps in enhancing the way your website currently attracts users. Now you have all the action steps, so start putting these ideas to your work and take your website to the next level!

How Social Media Helps SEO?

Social media and SEO, the two terms that can never get old or out of topic. The search industry or the ranking criteria’s are always in a buzz to know how social media is directly or indirectly influencing SEO. The term social media SEO refers to how social media can boost your organic traffic with the help of various search engines. This topic always stays relevant as the reason is quite simple- social media is important for each and every activity these days. More than making SEO activities more effective, social media makes it more lucrative. Even though both look different and are of two extremes, there’s no doubt that both help each other.

As this popular conflict exist, social media doesn’t directly contribute to SEO or directly help the ranking to get better. On a superficial level, social media is not a major ranking factor but if you look into it deeper it does has a certain significance. As this correlation exists, it’s quite challenging to identify whether social media is necessary for search engines. But if you look into high ranking websites in search engines, they usually have a lot of social media activities going on attached to various accounts. For any business to exist and have a stern market presence, it’s important to have a strong social media presence.

According to me, you shouldn’t worry much about whether social links are highly relevant to the websites. Instead we should look at the benefits of using social media to boost ranking in search engines.

1) Link building using Social Media:

Inbound links are important these days to improving SEO performance, get higher traffic and boosting your brand exposure globally. Use of social media and more social shares can get you across platforms like LinkedIn, Facebook, Twitter and also help you target the right audience who should see your content and link back. In turn this creates more outbound links too.

Compared to the other tactics, this idea is a much better and cheaper alternative as it makes sense and can benefit the whole SEO process.

2) Get to the right target Audience:

Building or growing your social media followings and presence can directly and indirectly enhance your reach out to the target audience as most of us stay online as much as the time we all are awake. Rather than grabbing up all the media platforms, focus on the few that can in turn bring you a good outcome. For this, you will have to conduct proper research about where all the ideal customers are there and particularly which sphere should you concentrate on.

3) Promotes brand searches:

Posing your brand’s content on social media has some added on benefits which would later on help you rank for keywords associated with your brand’s name. As brands become synonymous with a product, the same concept is also used between the connection of social media and SEO services.

4) Promotion using Video Can Help:

With the growth of digital technology, it’s clearly visible about the importance of video, YouTube etc. in the space of social media. Any video published in any site online including YouTube has backlinks to your corresponding website which can help SEO companies. Today, even all major companies like LinkedIn, Facebook etc. are promoting more video publishing as it can bring in more engagement than static content text and images.

5) Social Media Allows for Content Promotion

Now this is really important. Content promotion is one of the major things that social media can do for promoting SEO services. It’s not just enough of writing tons of quality content, but along with it it’s important to optimize the content. And this is possible via social media as it allows you to take the quality content to produce and promote engagement in better channels worldwide, which can grow your credibility.

According to reports, social media activities, is the most effective and easiest way to promote SEO based content for an SEO company or an organization. But still with all this there is one thing to be noted, the incoming links from social media doesn’t have the same impact and authenticity that you get from the direct website links.

At the end of the day, if your content is good, users will definitely stick around to read it, thus increasing engagement metrics communicate value to search engine services.

6) Social Media Encourages More Engagement

If one takes full advantage of social media for promotion, then keep in mind that engagement matters for SEO rankings. It not only improves your online reputation but also make connections and in turn generate leads for your business.

7) Increased Brand Awareness Improves Your SEO Rankings

These days its important to increase Increase your reputation on social media, with increased publishing consistency, high-quality content and engagement which will lead to increased online brand presence. As you brand presence increases, it will lead you to reach a higher ranking on Google over time.

8) Google’s Partnership with Twitter

Nevertheless it’s important to know that Google now has a partnership with Twitter. Exactly, I can’t say what does this mean for the future of SEO services but these days it’s quite common and relevant to see tweets in the Google search results. It’s true that this doesn’t directly affect your company’s SEO rankings but it can help you improve your brand awareness, increase link buildings with other websites and also enhance the number of leads.

According to the renowned marketer and business analyst, there are several ways one can take advantage of the Google/Twitter partnership with keeping just this in mind- tweet and to tweet often. As long as this partnership exists, users search will lead tweets with similar keywords and this will surely help your website ranking.

Wrapping Up:

Although social media services often work to improve your organic rank in Google searches, it also has the ability to serve as an invaluable tool over time which will keep going forever as digital technology reaps out. Whether its content promotions, link-building, boosted engagement, increased brand awareness, or anything that revolves around the SEO services, you will definitely have to leverage social media to increase your organic traffic and conversions via search.

Want to leverage with the best SEO services and social media marketing team who can help you improve your site’s traffic and engagement. Get in touch with Digital Arabia to learn more about our services.