Google MUM: Technology for Complex Search Queries
In today’s world, AI or artificial intelligence is the foundation for imitating human intelligence procedures through applying and forming algorithms that are founded into a diverse computing environment. Thus, AI is attempting to make computers act and think like a human. Three major components are required to achieve this goal of AI such as computational languages, advanced algorithms, and data management.
The understanding of the first necessary component, i.e., computational languages, is becoming tough day by day. But, Google has come up with an AI of a whole new level at I/O 2021, named Google MUM or Google Multitask United Model. Google has claimed that this brand new language model MUM is 1000× efficient than previous language models such as BERT.
Why MUM is more systemized than other language models?
The difference between Google MUM and other programming languages is that MUM has the ability of simultaneous multitasking. Therefore, while reading the text, it can comprehend the meaning based on its thorough knowledge about various topics. Moreover, it can utilize both audio and video to enrich and reinforce that. MUM collects insights from more than 75 languages. It also translates these collections in the form of multilayered contents. These multilayered contents would answer all the complicated queries, all at a time.
The method of functioning of Google MUM
During the regular search sessions, to find the answers to your questions, you would have to search every different aspect of the topic. Then, after finding all the required contents, you construct the answers by combining these data.
MUM would do the same for you. It would combine the insights from diverse sources on various aspects of your search. For example, if you want to know about Mt. Fuji, it would combine the insights of every Japanese source and different approaches related to the search topic, such as the measurement of the mountains, season-wise tour suggestions, and many more.
Thus, to find the answers to your complex searches, MUM would combine the intents, sentiments, and entities to figure out the meaning of the topic. While for most machines, it’s difficult to understand human languages, MUM is capable of eliminating all such difficulties to understand the same.
Moreover, MUM is more methodical because it processes the language and includes images and video based on its multimodal capacity. Therefore, it can generate a rich result and provide answers to all the queries by presenting a new set of contents.
This language model would be incorporated into the Google lens. Hence, you would be able to point the camera to the subject you want to know about, and you will instantly get all the information related to it.
The main aim of MUM’s functioning is to assist you to get more content on Google with lesser search attempts. Therefore, it facilitates a steady rise in the richness of search results and speedy answers, accompanied by more audio-visuals. Thus it’s getting prominent day by day. Besides, many other inside and outside search-related developments have been introduced by Google to answer most of your questions all by themselves.
The visual and conversational features of fully AI-powered MUM
Google MUM is not only an AI-driven search engine; it’s a knowledge presentation machine as well. Because Google is trying to incorporate the inputs of versatile sources such as – cameras, microphones, TVs, smart speakers, etc. to serve various targets. Thus, the development of an efficient, flexible, and super powerful language model, MUM, has been introduced to generate diverse forms of essential answers.
Therefore, MUM’s introduction isn’t limited to better search results; it’s a new category of search results. Moreover, combining the contents of various resources may impact your thought process about the content. Hence, Google MUM would provide us an unimaginable future of AI-driven content findings.
Google Analytics Will Track Data Without Cookies
Anyone acquainted with Google Analytics knows that it is a versatile tool for Digital Marketers worldwide to track customer behavior seamlessly. But earlier, Google Analytics used FloC or Federated Learning of Cohorts, which soon garnered a bad reputation and became a controversial issue.
Google Analytics proposed using FloC for improving privacy and preventing the invasive tracking of data of the customers. But, FloC claimed not to use third-party cookies, but it used first-party cookies to track user behavior. First-party cookies are more valuable and can consequently cause more privacy concerns for the users.
Soon, FloC began to receive flak because it created privacy concerns and more invasive tracking of user data in ways such as fingerprinting, which it was originally supposed to prevent.
So, did Google Analytics take the privacy concern of millions of internet users worldwide? Did they adopt any new ways or strategies to conserve the customers’ privacy and help the Digital Marketing companies or persons better observe customer behavior?
Let us find out in the section below!
Google Analytics Updates for Advertisers and Website Owners
In the latest updates, Google Analytics has announced that it will use machine learning to collect data when cookies are not available. Instead of using the controversial FloC technology, Google Analytics will use machine learning and consented first-party cookies to gather all customer data for advertisers and site owners. In this way, Google Analytics will only be using consented first-party cookies and no third-party cookies, guaranteeing users’ privacy worldwide.
Benefits of Google Analytics Updates
- Although this update was made for the website owners and advertisers to track their customer data better, it will also help maintain ethical ways of protecting privacy. This update aims to especially make the marketer’s journey of learning customer behavior almost than using any cookies.
- If users deny allowing cookies to be stored, the Google Consent Mode will use the conversion modeling technique for over 70% of ad-to-click conversions.
- The advanced machine learning models used by Google Analytics will improve behavioral reporting and will fill the gaps in the data due to the unavailability of cookies.
- The data collected by machine learning models will help the Digital Marketers track the customer behavior and journey to improve their campaigns by using the insights collected.
- Google has also claimed that machine learning models will be used to track customer journeys even if cookies are not available.
- Google’s Consent Mode will allow marketers to gather consented first-party data and build a base to adopt new privacy protection techniques.
- To integrate Consent Mode on websites, Google will enable the application of Tag Manager accounts to allow Digital Marketers to tailor tag behaviors according to the user’s journey and response.
- The latest updates will make way for enhanced conversions, the protection of privacy, and measuring data when fewer cookies are available.
Bottom Line
By tracking data through consented first-party cookies and none of the third-party cookies, Google Analytics will ensure user privacy safety. Apart from that, it will also help marketers use ethical ways of gathering a higher number of conversions from user journeys. All of the measurement solutions for protecting privacy will lead to a better experience for the users, marketers, and site owners, all alike.
Replacement for Google’s Structured Data Testing Tool
Google’s Structured Data Testing Tool (GSDTT) was an integral part of the digital marketer’s toolkit, mainly for SEO. This essential tool was migrated across to a different domain; it has now been renamed to the Rich Results test tool. If you are looking for any alternatives to the Rich Results test tool, the Schema Markup Validator has been made available in open beta.
But, what is the Schema Markup Validator? How is it a suitable replacement for Google’s Structured Data Tool?
Here is the complete guide to Schema Markup Validator!
A Complete Guide to Schema Markup Validator
It is necessary to note at first that the Schema Markup Validator is not a complete replica of Google’s tool. However, functionally similar, Google’s official tool was migrated to the rich results tool, and the official GSDTT was scraped from being a standalone tool. The full functionality of the GSDTT was not migrated to the new rich results test tool, which created limitations for the Rich Results test tool.
“RICH RESULTS ARE EXPERIENCES ON GOOGLE SURFACES, SUCH AS SEARCH, THAT GO BEYOND THE STANDARD BLUE LINK. RICH RESULTS CAN INCLUDE CAROUSELS, IMAGES, OR OTHER NON-TEXTUAL ELEMENTS.”
The Schema Markup Tool can test and show results for all schema properties and not just the ones used by Google’s search results. The Schema Markup Tool can be used in one of two ways. Either, you can paste in the URL of the page or paste in the programming code of the page. It will check for structured data in the HTML and javascript code of the page for showing the results.
Some of the standout features of the schema markup tool that makes it the perfect replacement for Google’s SDTT are:
- The schema markup tool is able to extract microdata markup, including JSON-LD 1.0 and RDFa 1.1.
- The schema markup tool is able to display a complete summary of the structured data graphs for website owners and marketers to collect the data they require.
- One of the best features of the schema markup tool is that it is able to highlight and identify any syntax mistakes that you might have in the code of the markup.
Other than having the official Google branding, the schema markup tools work and function awfully similar to the old GSDTT. The Schema Markup Tool website is very easy to navigate, and users can get their results with as little hassle as possible.
How to Use the Rich Results Test?
Upon going to the URL: https://search.google.com/test/rich-results , the users are greeted with an option to paste in the URL or code of the page they are trying to test.
The results appear in a few seconds after you paste your code or URL and click on the run test option. The results are displayed just as anyone who has used such tools in the past would expect.
Google Page Experience Update Launching Mid of June on Mobile First
Page experience is a series of signals that are utilized as a measurement to evaluate the users’ experience during their interaction with the web page. Along with the information value of the page, it also includes the major web vitals. This core web vital measures the real-world experience of users for interactivity, visual stability, and loading performance of the web.
Therefore, Google is launching the updated version of the Google page experience in mid-June, 2021. This update would be a combination of some gradual advancement which would come fully in effect from mid-June to August.
The Page Experience update would be available on mobile-first
In the beginning, the updated version of the Google page experience would be available on the mobiles. The mobile pages would be assessed differently than desktop pages. Moreover, if a site meets all the requirements of Google’s Page Experience on mobile-only, it would still receive a boost in its ranking in the mobile search results.
The purpose behind the gradual rollout of the update is to monitor the effect of any unintended or unexpected issues. Therefore, Google is suggesting not to expect a drastic change after the first launch of this update.
Besides, as a portion of this page experience update of Google, a change is being included in the Google News Section. It would expand the utilization of the non-AMP contents across the mobile apps and news.google.com.
This new page experience report would also combine the page experience signals and the reports of Core Web Vitals. The analysis of such combinations is as follows:
- Security issues – The security issues often disqualify all URLs from a good status.
- Ad Experience – The advertising technique of a site must not be interrupted, distracting, or conducive because it can affect the user’s experience. Moreover, if one page is identified as having a bad experience, others’ images can also get spoiled.
- Mobile usability: A URL must be free from any kind of mobile utilization error. This is necessary to qualify for a good page experience.
- HTTPS Usage: A page that is served over the HTTP is eligible for a good page experience.
Thus, the page experience report is a measurement of the percentage of a website’s URLs that would offer a good user experience depending on the evaluation of the above-mentioned factors.
Moreover, the owners of the websites can also utilize the report to know and avail more components of this page experience signal. This would allow them to gain extra insights on scopes for further improvement.
Along with this, Google’s search console’s search performance report has been updated with excellent ability to filter pages while offering a good page experience. This feature would assist to keep a track of how the pages that provide a good experience differ from the other pages on the same site.
Tools that would help to improve the page experience
Google has released a large variety of tools that publishers can utilize for a better page experience. It includes a site-wide audit to identify the scopes of improvement. The report of the search console for core web vitals would provide you an overview of the functionality and issues of your site. There are other features like:
- Page speed insights
- Lighthouse
- Web.dev/Vitals tool
- AMP Page Experience Guide
Therefore, the goal of Google’s page experience update is to improve the entire web browsing experience, firstly on mobile, then on the laptop. After the update, the users would have able to experience a user-friendly direct ranking of pages that would be pushed to more prominence on Google’s results page.
Replacement for Google’s Structured Data Testing Tool Launches
The importance of data testing tools is increasing day by day because these tools are necessary to test the input feeds and to identify the problem during fixing. These tools may be utilized in a confirmatory method to verify the validity of a given set of inputs. It can also be produced in a systematic or focused way. Data testing tools can even record data for re-utilization.
Google’s structured data testing tool is a well-known web application utilized by webmasters and SEOs to validate and debug the structured data of Schema.org. Recently, Google has launched a replacement for its structured data testing tool. The new tool that has been launched on the Schema.org official website, in the form of a subdomain, is known as the Schema Markup Validator. Although not a 1:1 copy of Google’s previous data testing tool, it provides similar functionalities and is currently available to utilize in open beta.
Reasons behind the replacement of the previous data testing tool
The original data testing tool of Google was shuttered in July 2020. Google claimed that the tool’s standalone existence was no longer required as all its offerings were already shifted to the Rich Results Test. Moreover, this Rich Results Test has certain limitations of structured data testing that’s officially aided in the search results of Google. As a result, various SEOs faced the loss of the structured data testing tool, and based on their feedback; Google decided to replace it with a new domain. Thus, Schema Markup Validator was launched on Schema.org, and after a month, it became available on validator.schema.org.
Functionalities of Google’s new Schema Markup Validator
Schema Markup Validator is basically a refocused version of Google’s previous data testing tool. It strictly tests all the properties for Schema.org and is not limited to the properties that are only supported in the search results of Google.
It tests for the structured data testing tool in the pages of Javascript and HTML. The developers and site owners can test this tool by providing raw code or submitting a URL.
Following are some major features of the Schema Makeup Validator:
It displays a compact summary of the structured and extracted data graphs.
It is capable of extracting microdata markup, RDFa 1.1, and JSON-LD 1.0, etc.
In addition, it points out the syntax issues in the markup.
After navigating to this refocused data tool, the users would get a familiar prompt with which they can enter a code snippet or a URL. Then, when the users would click on “Run Test”, the results would be delivered within seconds.
The main difference between the previous tool and the new replacement is that the new tool can no longer check for the types of Google search results. Instead, it would be refocused only to validate the properties of Schema.org. Moreover, it is recommended to be utilized to validate the types that Google Search hasn’t yet consumed.
To support the development experience and the open standards in a better way, Google has focused on the migration of a structured data testing tool to a new domain that is serving the community of Schema.org. Thus, the main purpose of Schema Markup Validator is to check the compliance and syntax of markup with the schema.org standards.
Create and validate your structured data now. If you are not familiar to do with structured data then it will be the best way to choose the best digital marketing agency in Dubai for further proceedings.
How to Maximize Your Business with Digital Marketing
How to Maximize Your Business with Digital Marketing
If you own a business, online marketing is very necessary to grow your customer base. In the current phase of the competition, many companies don’t give importance to digital marketing. If you want to make your business experience real-time growth, definitely explore and make use of the opportunities of digital marketing.
It is vital to have a digital marketing strategy in order to become successful. But many companies don’t even have their online marketing strategy or their online presence is very frail to make reasonable results.
Digital marketing keeps on progressing over time. The procedure of attracting your intended audience online spells out the difference between a successful and failed business.
Digital marketing is a combination of several platforms that allow you to carry out campaigns and connect with your audience efficiently. Let us have a look at how you can use the newest digital marketing tactics to grow your business:
1. Examine Your Current SEO Situation
If you have a fruitful website for your business, analyze its condition in terms of usability, search rankings. Amidst this noisy digital world, companies should work hard to achieve a higher rank in search results. SEO is a vital element of overall digital marketing strategy when it comes to obtaining your digital goals.
It takes around 6 months to a year to observe the act of SEO efforts you put forth. Well, a huge advertising budget is not necessary to optimize your website for search engines. So always ensure that you have a well-organized SEO strategy. Initiating highly-targeted traffic to your website is not simple without proper SEO.
Implement a long-term SEO strategy. Because ranking on high for a competitive keyword is a long-term scheme that needs a result-driven approach, time, and high-quality content.
2. Generate valuable content
Content is the king and the vital fuel for your business to run marketing campaigns. Good and informative content is essential to stimulate businesses online. Creating content for web pages, off-site campaigns, ads, and blog posts will retain your growth scale intact. When outlining the content for various platforms, be crisp on delivering valuable and real-time solutions. Optimize content with properly targeted keywords without making it spam.
3. Pay Per Click (PPC)
PPC is a kind of paid advertising technique that aids companies in boosting leads, sales. Google Ads is the most famous PPC platform. Google Ads allow the promoters to premiere ads and remit a small amount of money each time when somebody clicks on their advertisements. Proper experience and research are required to create a successful PPC campaign.
4. Build Your Presence on Social Media
Social media presence is handy for your clients to communicate or provide feedback through your website. It is a cost-effective way of accelerating business growth and creating brand awareness if it did in a proper way. Most of the small businesses and entrepreneurs expand their customer base solely by creating and managing accounts on social media platforms like Facebook, Instagram, and LinkedIn.
Allure and engage your audience on social media. Facebook is one effective channel that helps businesses run paid advertising campaigns to get speedy results.
It is recommended to have a proven professional digital advertising agency to handle all your online marketing-related affairs under a single roof. So, don’t hang back to go for professional assistance. Digital Arabia is the perfect option for you to choose for. Being one of the sought-after digital marketing companies in Dubai, Digital Arabia uses the latest technologies with creativity and expertise in the industry to help you seize your growth goals.
How Mobile Marketing Improve a Business?
How Can Mobile Marketing Improve a Business?
From the challenges and opportunities of the emerging technology to the need for greater effectiveness, it’s impossible to survive without aggressive mobile marketing strategies for a business to get flourished in the market.
Today’s consumer landscape has shifted the way companies need to handle the difficulties of marketing which is one of the most necessary factors regarding a smartphone. As there is a significant increase in the number of users who use a smartphone, it is necessary to adopt mobile marketing as one of the most needed digital marketing services for every brand. There are so many benefits for start-ups or other organization if they take up effective marketing ideas to endeavors.
Even after knowing about the benefits, mobile marketing still requires a well-planned focused approach to put out a perfect check off everything on the list of your needs.
And to make things easier for you, here are a few ways by which a digital marketing company gets benefited with mobile marketing:
1) Efficacy
As things keep changing in his world, you need work on what’s changing, even in the case of marketing. Other marketing options like emailing don’t have much effect whereas sending SMSs is very effective and result oriented as it has proven that 98 percent of mobile phone users read SMS that they receive.
2) Reach the targeted audience
Each and every digital marketing agency is targeted on a specific group of people as a part of the marketing campaign. And to send such promotional material you need to get their numbers or details. Mobile marketing enables you to reach more potential users at a lower cost than other business marketing methods such as ads, radio, TV etc.
3) Immediate effect
Mobile marketing helps you yield immediate effects as people tend to check their phones in between short intervals, thus mobile marketing campaigns really work better for businesses.
4) Time Spend on smartphones is increasing
According to reports, an individual spends a minimum of 10 hours with their smartphones for various purposes. This provides an ample opportunity for mobile marketers to capture user attention and get them discussing your business on their device which is the main part of their daily life.
Advertising trends are also changing and it is estimated that by 2019, nearly 75% of marketing will be spent on developing apps and advertisements for mobile platforms.
6) Mobile Commerce
These days customers are more interested in online shopping and mobile has become the source. And according to reports, mobile commerce will command 24.5% of total e-commerce profit by the end of 2018. This is the reason why even social media platforms are incorporating online shopping icons in business pages. And at this kind of a marketing situation, the number of brands and companies are ready to capitalize on mobile-specific advertising, mobile-friendly pages, and search engine marketing to guide users 24/7.
7) Ranks higher in Search Engines
As per the new algorithm of Google, mobile-friendly sites rank are considered to rank high than any other non-optimized sites in terms of SEO. So, even this makes mobile marketing to be a reason to follow to stand high in every search of your user.
8) Cost Effective
Mobile marketing is the only strategy that does not require investments. This is a very cost-effective method to promote their business for both startups and other established organizations.
9) Build Relationship
As users always keep their mobile phone, it provides businesses the option reach their customers anytime and anywhere and thus builds a strong relationship for a longer term. This lets you update them with By new launches, latest sales offers new products arrivals etc. thus, making them feel special.
10) User-controlled marketing
Mobile marketing is user-controlled and it works on ‘consumer is the king of the market’ principle. That is, the customer has the complete control to accept or deny the marketing efforts to reach him/her. This, in turn, provides mobile friendliness and better user experience.
11) Create More Content
Quick and bite-sized information is the best content for mobile devices which can be easily consumed by users despite any sort of distractions. Quick, short content is easy to create and it can help you reach more audience
12) Easy to Do
Mobile marketing is simple to use, effective and can definitely help you to increase and improve brand engagements with your target audience.
13) Improve your Reach & Build Relationship
Ever businesses target to widen their reach to more customers and this is the main benefit of mobile marketing also. This way doesn’t have a limit to the audience and can reach anyone anytime anywhere. This can, in turn, build a relationship and thus reach, connect with them through mobile marketing.
14) Increasing Your Fanbase with Social Media
Social media channels including Facebook, Instagram, Twitter, Pinterest etc. are great methods for growing your business with mobile marketing. Setting up of official brand pages on social media sites and posting updates can although manage your presence. For every brand, this is a worthy investment these days. But in this case, the only thing you need to note is that businesses should understand that the purpose of social media is to be social, not to simply promote messages.
Key Takeaways
App-based marketing is ‘no more an option but a need’ and digital marketing companies and brands with the appropriate capabilities are in the development process already. Using the best app makers, businesses now start to build a mobile app quickly and affordably. No matter what size company is your, mobile marketing must be a part of your overall marketing strategy. If your company doesn’t have a mobile presence, you’re might be doing a disservice to your business.
All these mentioned ways can be effective if executed properly. The most important things to do before strategizing a digital marketing service is to plan and have the right resources. So, what are you waiting for, start by doing your own research and take things one step at a time.
Windows 10 shows signs of enterprise upgrading
Windows by the numbers: windows 10 shows signs of enterprise upgrading
Data published yesterday by California-based Net Applications said that Windows 10 actually slipped two-tenths of a percentage point in user share – the portion of all personal computer owners who ran the operating system – during February, ending the month powering 34.1% of the world’s PCs and 38.9% of all systems running an edition of Microsoft’s OS. (The second number is larger than the first because Windows accounted for 87.7% of all operating systems, not 100%.)
But the downturn, the first since February 2017, was certainly an outlier, as Windows 10 has been on an upward climb since its mid-2015 debut. That trend has not been a straight line, however, but one showing 10’s increases by fits and starts.
By graphing Windows 10’s user share increases on a six-month trailing basis – each data point represents the total gain over the previous six months – it becomes clear that after a pair of adoption waves that crested in January 2015 and August 2106, the operating system fell into a trough that reached bottom in February 2017.
(The timelines of the crests were not coincidental; the first was fueled by early adopters switching to Windows 10 from Windows 7 and 8.1 using Microsoft’s free upgrade deal, and the second triggered by that free upgrade’s expiration in mid-2016.)
In the past year, Windows 10’s growth has, if not surged, then clawed its way out of the February 2017 hole. The six-month trailing numbers climbed, peaked, then slumped, three different times in the intervening 12 months. But each time the trough wasn’t as low as the one before, while the recovering peak always exceeded its predecessor.
For instance, January 2018’s six-month trailing number was 4.8 percentage points, the highest since November 2016.
Although it’s unclear what percentages of enterprise PCs contribute to Net Applications’ data – some corporate systems rarely if ever browse the wider web, instead remaining within a company’s intranet perimeter – the rebounding of Windows 10’s growth can safely be assigned to business machines migrating to the newer OS. (For one, consumer PC purchases continue their precipitous multi-year decline, and two, consumers who planned to upgrade from Windows 7 and 8.1 did so while the free offer lasted.)
Because businesses have a deadline to meet – the retirement of Windows 7 on Jan. 14, 2020 – it’s no surprise that the switch to Windows 10 has picked up momentum. It would have been an incredible surprise if growth had notincreased, what with the pressure to flush Windows 7 from corporate networks.
But will those companies make the due date?
Using the 12-month average of Windows 7’s user share decline, Computerworld forecasts that the aging OS will still account for about 35% of all active Windows editions in January 2020. (At that time, Windows 10 should power approximately 63% of all Windows laptop and desktop PCs.)
The projected 35% would be a failure of sorts for Microsoft, because it would mean there were more PCs running Windows 7 than when Windows XP exited support in April 2014. That month, XP accounted for approximately 29% of all Windows editions.
Computerworld still forecasts the cross-over for Windows 10 – when it will power a larger percentage of all Windows PCs than Windows 7 – as August of this year. The 12-month trends for the two operating systems now indicate that at the end of that month, Windows 10 will run 45% of all Windows systems, while Windows 7 will be on 44.6%.
(Another analytics data provider, Ireland’s Stat Counter, pegged January 2018 as the moment when Windows 7 handed the baton to Windows 10.)
Elsewhere in Net Applications’ data, the user share for Apple’s macOS stayed stable at 9.9%, within spitting distance of a once-unthinkable 10% milestone for the company’s 34-year-old Macintosh line.
Top Digital Marketing Agencies Dubai
Top Digital Marketing Agencies Dubai
Are you in search of the top Digital Marketing companies in Dubai to outsource your brand or Business? As the options to find a Mobile/ Digital Marketing agency are over-flooded with reliable options, the task is quite complicating. If you think of relying on Google search results, then it might provide you with thousands of results with the best services tagline. But which one is the best for your business needs?
We know it’s quite minding confusing, but don’t worry because we have made it easier for you. With thorough research and analysis, we have listed out the top Digital Marketing agencies to help you find the right company for your business.
According to my research, the below-listed companies don’t just do Digital Marketing but also help them build and promote brands, boost online reputation with perfect Marketing strategies and marketing campaigns:
Here is the list of Top Digital Marketing Agencies in Dubai:
1) Digital Arabia
Established in 2016 DigitalArabia.ae is a full-service marketing agency with a vision of being the best digital service provider in UAE. With innovative, integrated marketing solutions, this company helps brands to establish businesses in their respective markets.
Their continued pursuit of professional knowledge and the best use of the latest tools and technology keeps us ahead of the competition. With the aim to clear vision and perfect strategy, planning, they focus on objectives to deliver the best digital outcomes for the clients internationally by crafting and collaborating best marketing ideas, digital products with tactile strategies that help clients promote their brand or business globally.
Services: Website development, mobile application development, SEO, Video Marketing, Search engine Marketing, Email Marketing, Facebook Marketing, YouTube Marketing, etc.
Clients: Al Habtoor, Danube Properties, Dp World, NajahiEvents, Swiss Business School, and many more.
2) AL Mana Media
A full solution forward-thinking mobile agency, offering development services that help clients recognize the use of deeper engagements in their respected target markets. Specializing in advanced analytics and digital media, this company is the perfect strategic partner for Marketing leaders to create more relevant experiences for their users. With years of experience, they provide solutions that bridge the gap between creative resolution and possibilities, while delivering effectiveness for their clients.
Services: Branding, Network and Audiences, Social Media, Mobile Applications
3) TBWA RAAD
TBWA RAAD has changed the conventions of communication and Digital Marketing across the regions in the field of mobile marketing. As they have made a name for themselves in the mobile and marketing industry, TBWA is considered to be one of the fastest-growing marketing firms in the UAE.
Services: Advertising, Relationship Marketing, Internet Web Design and Maintenance, Strategic Account Planning, Media and Research
4) In Logic Digital Marketing Agency Dubai:
They are one of the. They are top Marketing who deliver the best and reliable business planning to add to your sale and website traffic. With a dedicated team, they can generate all your expectations to achieve a significant competitive advantage through integrated SEO marketing strategies.
Services: Mobile app development, web design & development, e-commerce application, digital marketing & SEO, system integration, IT quality control, and much more.
5) Sunshine Digital Agency in Dubai:
This internationally renowned firm is well established in Dubai among its clients in providing valuable services to achieve their business goals in a limited period of time. With highly effective Digital Marketing Services, they are good at understanding your business/brand and offer customers the best digital strategy plan to boost business.
6) Digital Nexa
Digital Nexa is a top digital marketing agency in Dubai established in the year 2005. They provide an exclusive range of digital marketing services. This agency is currently working with a mission to help drive growth for forward-thinking companies combining Sales & Service technology and strategies, innovative Marketing, to maximize retention opportunities and customer acquisition. Being a humble ambitious company, they support businesses from start-ups to large multinationals, providing the same unwavering professional support for all and won the Mena Search Award for 2017.
Services: social media marketing, web design & development, search engine optimization, email marketing, pay-per-click advertising, etc.
Clients: Audi, Bosch, Invisalign, Siemens, Arbor.
7) McCollins Media
McCollins Media is a foremost digital marketing agency based in Dubai. The expert team of McCollins Media combines customer insight, strategy, and technology engineering to help rapidly solve customer problems and demonstrate a measurable footprint against your strategic goals. They are a full-service digital agency that cares about data and users. With years of experience, they provide user analysis, user insight, and biometric research to lay the groundwork for the future of digital transformation for the brand.
Services: social media marketing, web & mobile applications, public relations, SEO, SEM, and video development services in GCC.
Clients: Paavo’s Pizza, Midea, RTA Dubai, Guylian, Fujifilm
8) 7G Media
7G Media is a branded content and digital agency based in the UAE established in 2007. They are the most trustworthy creative digital marketing agency with a powerful reputation for multi-pronged marketing strategies. Working with clients from 30 different industries, the expert team of 7G Media is hard-working and delivers targeted solutions for multiple platforms.
Services: content creation, social media management, design, animation, website design and development, and advertising collateral, and video editing.
Clients: Ministry of Finance, MBRSC, Amassi, DroPin.
9) Brand Stallion
Brand Stallion is a digital marketing agency in Dubai. They make use of the power of internet marketing to design and enhance your digital footprint. By utilizing the power of inbound marketing, they help you reach your objectives. Brand Stallion has executed 150+ campaigns for 50 above global brands.
Services: Digital Marketing, social media, website design, online advertising, and email marketing.
Clients: Colgate, Adidas Group, Tapal, Elysian, etc.
10) Hugo
Well-recognized as the brand accelerator in Dubai, Hugo provides a vital opportunity to clients that require support in establishing them over the digital market. From transfixing campaigns to alluring branding they provide the strategic digital planning, creative design, and high-performing social media management to put any idea or brand on the map.
Services: social media marketing, search engine optimization, pay-per-click, design, and digital desert training.
Clients: Time Out, Shortlist, Gulf News, Dubai Week.
Tips to Brand a Company
How to Branding a company through digital Marketing? – Digital Arabia Tips
Marketing and branding are not always cheap for small businesses. While it is very essential given the very early stage of a business, branding and marketing a new business is an effort that has to compete with several other efforts in the startup. Nonetheless, there’s no other way around running an effective marketing strategy for your business.
Whatever says a new business cannot take advantage of the exceptional possibilities that effective branding and marketing can attract to business? While you do not have to go overboard with your spending like an already established business would, there are strategies that you can implement with effective results.
Let’s look at the top branding and marketing strategies you can use to stimulate the growth of your new business.
Design with Your Audience in Mind
Logo
Your first step in branding, and indeed marketing your business is to create a logo. This is where you have the first opportunity to captivate the minds of your audience and quickly win your way into their hearts. A good looking logo that is able to captivate your audience will earn the trust of your customers better.
While larger companies with bigger branding budgets can afford to create different reiterations of their logo and not worry about the cost, for a small business it’s very important that you get it right on the very first attempt.
Portfolio
A good way to make this happen without having to break the bank is to partner with a designer who has great work portfolio. Another alternative is to use cheap freelance service like Fiverr to outsource your design tasks to highly talented graphic designers who are ready to work on the cheap.
To highlight the methods that will be most effective in helping you get a well-branded company logo that won’t cost you a fortune, try the following:
Partner with a designer: the idea is to offer them your services in exchange for theirs. And if the deal is huge such that it involves the total branding of your business, including your website design — then offering them part of your business in exchange might be considered.
Run a Contest: Running a contest is still one of the most effective ways to attract high-quality talents without having to spend so much.
Win on Social Media
The ultimate aim of branding and marketing your business is to attract customers. With social media expanding every day and users increasingly interacting with businesses and brands via various social media channels, there’s never a better time to take advantage of this huge opportunity than now.
An effective social media strategy can help to optimize almost every other aspects of your marketing efforts. According to Guy Sheetrit, founder of a digital marketing company, having an effective social media strategy will bridge the successful customer acquisition barrier that many small businesses face. “Not only does the inclusiveness that social media cultivates encourage small business growth, it’s also very cost effective to acquire customers,” he says.
While social media may be cost effective, it may require some form of expertise which you can achieve through study and practice.
Own Your Online Presence
The power of using the internet to reach new customers cannot be overlooked.
Many business owners only consider an internet marketing strategy as an afterthought and do not put much consideration into developing their marketing skills. This is why so many small businesses begin and end their internet marketing strategy with owning a website.
The following strategies should be considered in owning your online presence:
Get on Google places: Google places and local listings make it easy for your business to be found on the internet through local listings. This is a free advertisement for small business owners.
Get a blog: Business blogging is now an effective customer retention and acquisition strategy. Does your new business have a blog? If not, you should reconsider your strategy.
Search Engine Optimization: Ranking high on the top pages of Google for your best-selling keywords can help you attract ready-to-buy customers for almost free. All that may be required is your effort. There are many ways to fail with an SEO campaign but with a consistent approach, with the best SEO company in Dubai, your business can be wildly successful.
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