How To Get Traffic To Your Website?
Have you ever thought about how SEO friendly is your website? In today’s digital world, almost every business has a website. Be it a restaurant owner, the baker, the butcher or the candlestick maker anything and everything now revolves around the online digital market. If you are a person who is happy with the number of customers that you currently have, then you’ll have no use reading this. If you would like to bring in more traffic then read on.
To get more quality traffic, you will have to do some work. Majority of surfers use search engines to locate websites. How your site interacts with search engines like Yahoo, Google, Bing, and other sites is a critical factor for success.
A good business website needs to work 24/7 and should be the face of your company which provides all necessary information, answers queries and even generate sales.
Why is website traffic important?
- Can get an idea of how well your marketing strategy is working for a business
- Improve search engine credibility
- Increase conversions
- Generate more leads and get more customers
- Gather insight about website and audience visiting
In this article we’ll cover some important ways that can help you drive traffic to the website:
1) Ensure SEO is optimized for your site:
Use the right keywords to optimize your site which is one of the best ways to increase traffic. Along with this, you need to regularly update fresh content which will help in better ranking on search engines thus boosting organic traffic.
2) Use tools to target on keywords:
There are a number of tools like SEMRush, Ahrefs, Moz etc. which you can start using now because these really work. If you have a Google Ads account, you can also use the Keyword Planner to calculate the search volume of related keywords.
This can help you in a great way to increase traffic. If you don’t have a team focused for SEO, then using tools is the best and easiest way. But whatever you do, finally the game is in your hands, whatever you try, the website actually starts working well when you start thinking out of the box.
3) YouTube Can Help:
Are you a person who posts videos related to your website and business on YouTube? If not, then you’re too late, start doing it. At this stage of online marketing, your YouTube strategy should be focused on answering relevant issues in an interesting and user-friendly way.
If you try hard then his strategy can be an incredible asset as these days more people are searching things on and YouTube and clicking on the video
4) Get Listed:
These days’ people just don’t search for website link directly but they use many browser-based search engines like Yelp, YouTube, map apps and much more. So the thing is that you need to be present on all of them.
Google My Business is also a great way to get listed on maps which allows Google to understand how relevant you are to local buyers and customers. Once you sign up for Google My Business it will get you in front of the right audience and thus help increase your positioning on SERPs and in turn increase website traffic.
5) Focus on Good Content:
Creating honest content is relevant and helpful to your customers. So where do you start? With the content that is the information and tools, you’ll need to share with customers and prospects. Programming, functionality, design all comes later. First and foremost you have to decide what your site needs to deliver in specific to target the right audience.
Content isn’t just for the search engines, but it’s also for the people visiting your website. Here are a few reasons why content is important for a website:
- Good and rich content can educate search engines about the standard and specification of your website
- Content brings in a great opportunity for internal link building, thus helping the pages on your website to be indexed faster.
- Content is a great place to highlight keywords
- Content can also be used to create call-to-action throughout the website which might help to increase conversions
6) Perform On-page SEO:
This is the practice of optimizing individual web pages in order to get higher ranking and thus gain more traffic. On-page refers to optimizing both the content and HTML source code of a page. With past few years, the tactics that we use for SEO has changed over and is important to stay up-to-date with the latest practices.
7) Writing concise meta-descriptions:
In fact, meta descriptions are probably the most effective way of improving click-through rate of a website. If your website’s overall click-through rate increases, this will automatically improve the overall website user experience as well.
To help communicate your value with customers, you should add keyword-rich meta descriptions. Just one thing to note while writing a meta-description is that, don’t use passive meta-descriptions. Instead, you need to focus on active language and try to encourage readers to view the content.
8) Use Social Media to promote your Website:
Use social media to promote posts and other content. This could help you gain more followers to your site, as well as these users might share your content if they completely like it and feel it’s worth it.
Adding hashtags to anything and everything around social media post is a new way of expressing yourselves and this has got so much to do with page promotions on the Internet. Usage of hashtags can extend your reach beyond the network and gain more reach to your products or services and it easily becomes discoverable.
9) Target Long-tail keywords:
These keywords are highly targeted search phrases that specifically serve the searcher intent. Long-tail keywords generally have low competition, low search volume, and usually high conversion rates.
Here are a few reasons how long-tail keywords help:
- This is actually how people search for things on the internet
- Provides context to your text
- Have better conversion rates
- It can help you rank for single keywords
- These keywords can fuel-up your blog strategy
- Helps answer voice search assistant results
10) Use Landing Pages:
Traffic is important. Attracting audience to your landing page can be difficult at times but it’s never impossible.
Here some simple techniques:
- Engage more with your social media followers
- Target groups that are related to your site
- Optimize landing page keywords
11) Guest Blogging:
This is indeed a powerful tool to increase website traffic. Whether you are blogging on some other site or getting someone to put a guest blog on your own site, both can help you reach to a wider extent of audiences.
12) Email Marketing:
It’s an online business strategy that involves sending a series of specific messages to a list of potential customers. The main purpose of this method is to create brand awareness, build loyalty and trust among customers, thus, increase the customer base.
Are you interested in getting your visitors back to your website? Whether you use one of these tactics, or you use all of them together, anyway can initiate new steps in enhancing the way your website currently attracts users. Now you have all the action steps, so start putting these ideas to your work and take your website to the next level!
SEO Strategies 2021
To unlock the full potential of search engine optimization (SEO), businesses need to focus on the upcoming technologies to improve SEO performance and thus boost themselves on Google rankings. To keep up with evolving SEO tools and services now and into the future, businesses need an agile and flexible SEO strategy.
SEO, being one of the most powerful marketing options for businesses, targets on users who are in need of a service/information. A holistic approach to search engine optimization can streamline the chance of dominating Google’s search results in 2018 and the focus of approach varies depending on the business or the websites.
And this article isn’t just about the predictions of SEO services but instead, it’s the tested SEO strategies that will work the best for you right now and even better in 2018.
So let’s dive right in and take a look at the top SEO strategies that top the place this year…
1) Optimize Search and Create Mobile Friendliness:
Mobile optimization has been an important SEO strategy for past few years. Before, Google crawled desktop version of a site for their primary search engine index but now, it uses mobile version for indexing. This means that you need to prioritize mobile and its content to create a mobile-friendly website for your users.
2)Website Speed is Important:
As technology has grown up so fast with better and faster internet options, no one is going to stay on a site that takes too much loading time, so this factor also tops the list. Cut down all unnecessary site content that is dumped on to site and create a better environment for anyone who visits your site with high speed loading pages.
3) Better Understanding of Website, Targets and the Actual Needs:
To have a successful SEO strategy development for your business its important to understand everything regarding your website. For this, go deep into every aspect you need concentrate like the type of the website you need to handle, its nature, the market to be targeted, the current ranking and situation, idea about the top competitors, the growth of the organic traffic, branding options etc.
3) Pay attention to voice search:
According to Internet Trends Report, voice search have seen more than a 35X increase since 2009 and is likely to get higher in coming years. While taking SEO services into consideration, voice search continues to shape SEO by adding a new layer to the search component and comprehend context. As the rise of voice assistants in various devices has dramatically affected brands to drive traffic, it definitely needs to be optimized for voice search results.
4) Google RankBrain:
RankBrain which is the 3rd most important ranking signal of Google is a component of Google’s core algorithm which uses machine learning to determine search results or queries. So in case of following the SEO strategies, you definitely need to optimize RankBrain as it helps understand search queries & improve the algorithm. Depending on the keyword, RankBrain will increase or decrease the importance of content, backlinks, content length etc.
5) Use Shorter URLs:
Using descriptive, small keyword-relevant URLs has been an effective SEO strategy these days. Whenever and wherever possible, use primary keywords in the first few words of the URL which can in turn help in Google ranking much easily.
6) Backlinks becomes the Key Pillars:
As backlinks help you determine credibility and authority of a business or brand, its known to be the pillar of SEO performance. The presence of inbound back links indicates the importance of your website. Google gives more credit to websites that are endorsed by other sites. You can even make use of backlink builder tool to help you with your link building campaign.
7) Take time to Track your progress:
Along with the input of hard work and research, give some time to evaluate your work. Tracking your progress will give you an idea of how much the SEO strategy, tools and marketing tactics are working for you and your site.
8) Whatever happens, Content is the Key:
At the end, whatever, SEO strategies or services come up , good, relevant and quality content is always the key factor of SEO. Without content and links, SEO is nothing because only from amazing content you get backlinks which in turn helps you to top the ranking list. According to the Google search results, the number of sites linking to a page correlated with rankings more. Therefore, content and links will still continue to be the foundation of SEO strategies in 2018.
9) Keyword stuffing:
Many of the SEO tools still use the strategy of keyword stuffing on the thought that keyword density is still an important SEO metric. Without stuffing words, use them intelligently and wisely with usability in mind. As it’s always better to earn one good editorial link from a source than just adding 10 instances of your keyword on a single page which makes no use
10) SEO & Social media marketing are tightly interwoven:
As both are organic and inbound strategies that focuses on building identity and attracting users, these two are always linked each other. As social media depends on strong branding and quality content, the efforts you take upon SEO strategies can improve your reach and can greatly increase search in Google rankings.
11) More focus on Video Content:
Nowadays, internet users mostly rely on more video content compared to images/blogs. You tube being the second largest search engine would surely benefit your website with having some interesting and quality video content.
This is not the end as this list is just our top priorities. You can also see several other strategies like use of embeddable images, use of podcasts, encouraging comments for users, switching websites to https, updating and republishing old content etc. Improvements don’t just happen overnight, so the sooner you start the better you’ll be able to plan the best SEO strategy. As evolutions and developments continue to happen this year, give this SEO checklist, a try…
Digital Arabia stands out against the rest of the digital marketing industry with our unique approach where we help businesses of all shapes to thrive and reach the top in the online world. With the span of wide range of creativity and skills in technical side we build highly responsive site which will help you cover every edges of digital marketing.
1. Change your power settings
If you’re using Windows 10’s Power saver plan, you’re slowing down your PC. That plan reduces your PC’s performance in order to save energy. (Even desktop PCs typically have a Power saver plan.) Changing your power plan from Power saver to High performance or Balanced will give you an instant performance boost.
To do it, launch Control Panel, then select Hardware and Sound > Power Options. You’ll typically see two options: Balanced (recommended) and Power saver. (Depending on your make and model, you might see other plans here as well, including some branded by the manufacturer.) To see the High performance setting, click the down arrow by Show additional plans.
To change your power setting, simply choose the one you want, then exit Control Panel. High performance gives you the most oomph, but uses the most power; Balanced finds a median between power use and better performance; and Power saver does everything it can to give you as much battery life as possible. Desktop users have no reason to choose Power saver, and even laptop users should consider the Balanced option when unplugged — and High performance when connected to a power source.
2. Disable programs that run on startup
One reason your Windows 10 PC may feel sluggish is you’ve got too many programs running in the background — programs that you may never use, or only rarely use. Stop them from running, and your PC will run more smoothly.
Start by launching the Task Manager: Press Ctrl-Shift-Esc or right-click the lower-right corner of your screen and select Task Manager. If the Task Manager launches as a compact app with no tabs, click “More details” at the bottom of your screen. The Task Manager will then appear in all of its full-tabbed glory. There’s plenty you can do with it, but we’re going to focus only on killing unnecessary programs that run at startup.
Click the Startup tab. You’ll see a list of the programs and services that launch when you start Windows. Included on the list is each program’s name as well as its publisher, whether it’s enabled to run on startup, and its “Startup impact,” which is how much it slows down Windows 10 when the system starts up.
To stop a program or service from launching at startup, right-click it and select “Disable.” This doesn’t disable the program entirely; it only prevents it from launching at startup — you can always run the application after launch. Also, if you later decide you want it to launch at startup, you can just return to this area of the Task Manager, right-click the application and select “Enable.”
Many of the programs and services that run on startup may be familiar to you, like OneDrive or Evernote Clipper. But you may not recognize many of them. (Anyone who immediately knows what “bzbui.exe” is, please raise your hand. No fair Googling it first.)
The Task Manager helps you get information about unfamiliar programs. Right-click an item and select Properties for more information about it, including its location on your hard disk, whether it has a digital signature, and other information such as the version number, the file size and the last time it was modified.
You can also right-click the item and select “Open file location.” That opens File Explorer and takes it to the folder where the file is located, which may give you another clue about the program’s purpose.
Finally, and most helpfully, you can select “Search online” after you right-click. Bing will then launch with links to sites with information about the program or service.
If you’re really nervous about one of the listed applications, you can go to a site run by Reason Software called Should I Block It? and search for the file name. You’ll usually find very solid information about the program or service.
Now that you’ve selected all the programs that you want to disable at startup, the next time you restart your computer, the system will be a lot less concerned with unnecessary program.
3. Turn off search indexing
Windows 10 indexes your hard disk in the background, allowing you – in theory – to search your PC more quickly than if no indexing were being done. But slower PCs that use indexing can see a performance hit, and you can give them a speed boost by turning off indexing. Even if you have an SSD disk, turning off indexing can improve your speed as well, because the constant writing to disk that indexing does can eventually slow down SSDs.
To get the maximum benefit in Windows 10, you need to turn indexing off completely. To do so, first type services.msc in the Start Menu search box, and click the Services result that come up. The Services app then appears. Scroll down to either Indexing Service or Windows Search in the list of services. Double-click it, and from the screen that appears, click Stop. Then reboot. Your searches may be slightly slower, although you may not notice the difference. But you should get an overall performance boost.
If you’d like, you can turn off indexing for only files in certain locations. To do this, first type index in the Start Menu search box, and click the Indexing Options result that appears. The Indexing Options page of Control Panel appears. Click the Modify button and you’ll see a list of locations that are being indexed, such as Microsoft Outlook, your personal files, and so on. Uncheck the boxes next to any location, and it will no longer be indexed.
4. Clean out your Registry
Under the Windows hood, the Registry tracks and controls just about everything about the way Windows works and looks. That includes information about where your programs are stored, which DLLs they use and share, what file types should be opened by which program or just about everything else.
But the Registry is a very messy thing. When you uninstall a program, for example, that program’s settings don’t always get cleaned up in the Registry. So over time, it can get filled with countless outdated settings of all types. And that can lead to system slowdowns.
Don’t even think of trying to clean any of this out yourself. It’s impossible. To do it, you need a Registry Cleaner. There are plenty available, some free and some paid. But there’s really no need to outright buy one, because the free Auslogics Registry Cleaner does a solid job.
Before using Auslogics or any other Registry Cleaner, you should back up your Registry so you can restore it if anything goes wrong. (Auslogics Registry Cleaner does this for you as well, but it can’t hurt to have it backed up twice.) To do your own Registry backup, type regedit.ext in the search box, then press Enter. That runs the Registry editor. From the File menu, select Export. From the screen that appears, make sure to choose the “All” option in the Export range section at the bottom of the screen. Then choose a file location and file name and click Save. To restore the Registry, open the Registry editor, select Import from the File menu, then open the file you saved.
Now download, install and run Auslogics Registry Cleaner. On the left-hand side of the screen you can select the kinds of Registry issues you want to clean up – for example, File Associations, Internet or Fonts. I generally select them all.
Next tell it to scan the Registry for problems. To do that, click “Scan Now” and from a drop-down menu that appears select Scan. That lets you first examine the Registry problems it finds. If you instead choose “Scan and Repair,” it makes the fixes without you checking them.
It now scans your Registry for errors, then shows you what it found. It ranks the errors according to their severity, to help you decide which to fix. Click Repair when you’ve made your decision, and make sure that “Back up Changes” is checked, so you can restore the Registry easily if something goes wrong.
5. Disable shadows, animations and visual effects
Windows 10 has some nice eye candy — shadows, animations and visual effects. On fast, newer PCs, these don’t usually affect system performance. But on slower and older PCs, they can exact a performance hit.
It’s easy to turn them off. In the Windows 10 search box type sysdm.cpl and press Enter. That launches the System Properties dialog box. Click the Advanced tab and click “Settings” in the Performance section. That brings you to the Performance Options dialog box. You’ll see a varied list of animations and special effects.
If you have time on your hands and love to tweak, you can turn individual ones on and off. These are the animations and special effects you’ll probably want to turn off, because they have the greatest effect on system performance:
- Animate controls and elements inside windows
- Animate windows when minimizing and maximizing
- Animations in the taskbar
- Fade or slide menus into view
- Fade or slide ToolTips into view
- Fade out menu items after clicking
- Show shadows under windows
However, it’s probably a lot easier to just select “Adjust for best performance” at the top of the screen and then click OK. Windows 10 will then turn off the effects that slow down your system.
6. Launch the Windows troubleshooter
Windows 10 has a very useful, little-known tool that can sniff out performance problems and solve them. To launch it, run Control Panel and select System and Security > Security and Maintenance > Troubleshooting > Run maintenance tasks. A screen titled “Troubleshoot and help prevent computer problems” will appear. Click Next.
The troubleshooter will find files and shortcuts you don’t use, identify any performance and other issues on your PC, report them to you and then fix them. Note that you may get a message that says, “Try troubleshooting as an administrator.” If you have administrative rights to the PC, click it and the troubleshooter will launch and do its work.
7. Get help from the Performance Monitor
There’s a great tool in Windows 10 called the Performance Monitor that can, among other things, create a detailed performance report about your PC, detail any system and performance issues, and suggest fixes.
To get the report, type perfmon /report into your search box and press Enter. (Make sure there’s a space between “perfmon” and the slash mark.) The Resource and Performance Monitor launches and gathers information about your system. It will say that it will take 60 seconds, but I’ve found that it takes several minutes. When the Monitor finishes, it will launch an interactive report.
You’ll find a lot of extremely detailed information in the report, and it can take a lot of time to go through. Your best bet is to first look at the Warnings section, which details the biggest issues (if any) it found on your PC, such as problems with Windows, with drivers and so on. It also tells you how to fix each problem — for example, how to turn on a device that has been disabled.
It is also worthwhile to scroll down to the Resource Overview section, where you’ll find an analysis of how well your CPU, network, disk and memory are performing. Each result is color-coded, with green meaning no problems, yellow meaning potential issues, and red showing a problem.
Beyond that, the Resource Overview also reports performance metrics and explanatory details. For example, for the CPU, it might show green and a utilization of 21%, with the details, “Normal CPU load.” Or for Memory, it might show yellow, with 62% utilization and the details, “1520 MB is available.” Based on what you get, you might want to do something about your hardware — for example, add more memory.
8. Kill bloatware
Sometimes the biggest factor slowing down your PC isn’t Windows 10 itself, but bloatware or adware that takes up CPU and system resources. Adware and bloatware are particularly insidious because they may have been installed by your computer’s manufacturer. You’d be amazed at how much more quickly your Windows 10 PC can run if you get rid of it.
First, run a system scan to find adware and malware. If you’ve already installed a security suite such as Norton Security or McAfee LiveSafe, you can use that. You can also use Windows 10’s built in anti-malware app — just type Windows Defender in the search box, press Enter, and then click Scan Now. Windows Defender will look for malware and remove any it finds.
How Social Media Marketing Works
The term “Social Media” has entered that rare stratosphere of fame and recognition normally reserved for rock stars and Presidents. Now, rock stars and Presidents bow to the power of social media.
But what does “social media marketing” truly mean, and how can we use it’s dominance on the world scene to grow our businesses?
Real social media marketing takes dedication
If you’re new to social media marketing you might believe that a few blog posts, daily, random status updates, and a healthy number of “followers” and “likes” are going to magically grow your business.
The truth is: this stuff takes real planning and dedication.
Serious online marketers know that in order to harness the power of social media you need to incorporate a deliberate mixture of:
- Listening to your audience
- Sharing your relevant message
- Enabling others to share your relevant message
And what do you share, and hope that others will? Content.
There is no such thing as effective social media marketing without content.
Your social media strategy originates from your solid content marketing strategy. Great content gets people to share, and that sharing widens your audience to a whole new world of potential fans, friends, and customers.
Whether you’re a large business or a lone entrepreneur, social media marketing can be the most inexpensive and powerful marketing tool in your arsenal to build the trust and authority that — in the best case — helps exponentially grow your business
Top 5 Web Design Trends in 2019 Services Providing By Digital Arabia
Once business comes up, the entrepreneurs also think of creating its official website to complement it. However, the digital media world witnesses new trends every year, and 2019 is no different. The year has so far witnessed compelling new web designs, propelled by AI and more such innovation. As we enter the next half of 2019, we are on the threshold of more exciting features that will draw more target audience to the business. With this in mind, businesses in UAE, Web Designing Company Dubai, are consulting Digital Arabia, the web designing company Dubai based, for implementing these following path-breaking trends.
Trends to Watch out this Year
Computing has evolved into a zone where minimal design is taking over the highly complicated interface. Sites with minimum objects and parts load faster. Today, this critical aspect directly affects the reputation of a business. You can consult web designing company Dubai and take advantage of their experience.
If you have observed a chat box popping up in a website, there is a high chance they are AI bot. Chatbots are useful in giving immediate solutions in terms of customer care services. If the business has specific working hours, chatbots deal with a natural and probable issue as requested by the visitors. Some of the new websites have friendly mascots in the form of chatbots, thereby adding to the feature list of the site.
Undoubtedly, users love browsing through websites having productive and innovative features alike. Most of the newer, as well as existing companies, have incorporated this adaptation in the site layout. Commonly used features, maps, calculators, and other useful links can help a lot and hold on customers for a brief period.
Web development Dubai based company says that video content today is emerging as the main engaging point of a site. With over 52% of the marketing agents agree, video content helps the website grow for good.
Website loading speed has a significant impact today, affecting how Google’s newest ranking algorithm works. Sites with minimum redirects have higher loading speeds and thereby operate at the top of the list.
Web design trends in 2019 have shown some concepts with the ability to replicate positive results. Digital Arabia, a reputed website design company Dubai based, is one of the best names in the industry, offering you a complete designing, development, and marketing solutions.
11 Reasons Why SEO is Important For Your Business
It’s a natural state of business to be competitive and everyone around you is looking to use the latest technologies and trends to find success and push themselves higher on this digital marketing world. But to take digital marketing for granted, companies depend on online promoting business and website which becomes an optimal necessity. To reach your business at its full marketing potential, SEO is the best way to move on.
As digital media is evolving, SEO continues to stay relevant and companies globally are taking advantage of the benefits SEO.
Here are the 11 reasons which prove why search engine optimization is essential for your business:
1) Delivers high ROI:
Anyone who is looking to shop online will likely search for specific products on Google. Rather than depending on the savvy advertisements most of us would prefer to choose things that are listed on a merit basis based on their organic ranking. So, more than investing of online ads, it would be better to invest on a digital marketing agency for SEO strategies. Initially, it might cost more than ads but, if done correctly, it will yield long-term results than paid ads.
2) Organic Search becomes a Primary Source for Visibility:
For website performance of businesses, organic search becomes a critical component, as it is the ultimate way to get users for more conversion rate or site engagement.
As the majority of the world access internet by visiting Google, being highly visible at this a trusted resource and search engines are always going to work for your brand’s favor. Only if there is quality in SEO and high, rich user-friendly website’s, brands can be taken to top ranking positions.
3) Trust or Credibility:
For anyone who is in search for a website, the first thing that comes to their mind would be the ranking result in Google search as that is viewed as more credible and trustworthy. According to reports, 98% of searches choose for a brand or business that is listed on the first page. So, if your website is at the top of the search rankings, then you have positioned yourself as the trustworthy and credible brand of choice for users all around the world.
Being a startup, small or an established business doesn’t matter until and unless you have branded yourself well in the industry as well as in online. When customers start searching and they find your brand continuously and consistently with the top rankings, then it becomes quite easy for you in building brand quality and equity.
5) Increased Traffic:
Incorporating SEO to service page enables your website to be at the entry point for the customers. The most important thing is he SEO not only makes you visible in search but helps you reach and hit the potential users at every stage of their needs, where you tend to become their product of choice whenever they need to make a choice between many.
6) Competitors are trying SEO and its an Investment for Future:
Unless your business is truly unique you might have thousands of competitors in the market. While the end goal of SEO is to get to the top rankings but it will take even more hard work to maintain your rankings and stay in front of your competition.
SEO is a whole process that needs so much research and strategies, it’s not that SEO is done and results happen overnight. So, if you likely to invest in SEO do it with the complete effort so that payoff for future results.
7) Impacts on Buying Cycle:
Users do their research and that’s one of the biggest advantages from a buyer’s perspective in case of using SEO. By using SEO tactics for good deals, products or services, can, in turn, be a game changer that would potentially change your business as SEO will undoubtedly impact the consumer buying cycle in a positive way if done in the right way. Worthy connections should be made online and offline making brands visible for users whenever they need them.
8) SEO Practices are Updated Very Often:
Implementing SEO strategies on your business website and digital properties are a big deal all time. But for a short-term engagement its not a good choice as it makes no use. SEO is re-evaluated overtime, so if not maintained consistently, it can bring in negative effects. As the giant search engine, Google keeps on making changes in algorithms, once if you fall too far behind in the ranking list, then it will be extremely difficult to come back at the top rates.
9) Rise of Mobile Searches:
As mobile usage has surpassed the PC usage globally and the rate is still going to increase in coming years. Importance of mobile usage has thus increased and restructured the way we use search engines. By incorporating SEO, you can be sure that you make a mobile-friendly website for your business while being ranked at the top of mobile search results.
10) SEO is Cost Effective:
We often think that SEO is expensive and the process is quite time-consuming. But actually, it has become far more simplified, cost-effective and user-friendly. For starters, it might take a bit time to reach top rankings but consistent strategies and hard work bring in an extended flow of traffic.
11) Highly measurable and a Complete Marketing Mixture for businesses:
Using Google Analytics, you can analyze traffic results and how it helps in reaching your goal, specifically in case of organic search. Any successful business has different marketing channels and SEO is a perfect complement to other channels.
All in all, it is must say that SEO is the heart of digital marketing and without SEO businesses may fail or even die. If you need higher search ranking position, reach and user attention towards your brand or website then you need to use SEO.
As an evident digital marketing company, Digital Arabia, help businesses reach their potential by dominating the results in their respective niches. To discover more about SEO strategies, drop us a line and we will share with you the latest strategies and tactics to be on the top list!
What is Digital Marketing?
Digital marketing is a means of marketing where you use digital technologies to market your products. This includes mostly the use of the internet for marketing via mobile phones or display advertisements.
Dubai is a country where people come from other countries for their work and businesses. Dubai has people speaking Arabic, Hindi, Urdu, and English as major languages. Being an international hub of several communities, Dubai provides a lot of business opportunities to a lot of people. Because of its beauty, Dubai attracts several tourists as well giving way to the tourism business. With these opportunities there comes a need of digital marketing. Digital Arabia understands this need and provides the best solutions for Digital Marketing in Dubai.
Benefits of digital marketing:
- The most powerful tool for marketing.
- Digital marketing is cost-effective.
- One can target real buyers.
- Helps to reach customers easily and quickly.
- Generates higher revenues.
- Builds a brand reputation.
- Real-time results.
Different ways and solutions for Digital Marketing:
- Search Engine Optimization:
Having a website for your product is an absolute necessity in this era because there is a global audience to impress. But every other business has a website these days. What is more important is the rank of your product on services when searched by someone on google. SEO helps to improve the search engine ranking by guaranteeing the First Page Top Ranking on Google. This way your website gets more traffic and expands a business. By using Keyword Research, computer analysis, on-page SEO, SEO Audit, etc. Digital Arabia is providing the best solution for digital marketing in Dubai.
- Search Engine Marketing
Search Engine Marketing provides quick results because it takes time and effort to get SEO Boosts for your website. SEM is a type of Pay per Click type of advertising. Search engines have started using algorithms that are highly advanced. This is why Digital Arabia provides an expert SEM service. Digital Arabia has set strategies that will help you reach the targeted audience and generate traffic for your website.
- Social Media Marketing
What better approach to market your brand other than social media. We apprehend almost 3/4th population of the world uses social media these days. The most powerful social media marketing include marketing on the following four channels:
With the help of these social media marketing platforms, one can generate more traffic on their website. All they need to do is make their products sound interesting with impressive Ads. Digital Arabia provides the best solution for digital marketing in Dubai by providing services for marketing on all of these mentioned platforms.
- Video Marketing
It is considered that because of the elevated expenses of video marketing, it is only used by big brands because they have bigger budgets to finance this method. It is also considered to be a proven method where one can increase the trust of customers in their products. Video Marketing helps to build a long-lasting trust relationship between consumers and buyers. Digital Arabia has become one of the leading companies to provide the best digital marketing solutions in Dubai by providing standardized Video Marketing services.
11 Best SEO Companies in Dubai
Finding a leading SEO company or agency in Dubai that fits your strategies, criteria of obtaining perfect results and that is affordable can be a hell of a task and is extremely challenging. However, it is crucial for every brand to hire an SEO specialist or company that will help your business gain the right clicks and exposure globally.
Hiring an experienced SEO company is always good for your growth and credibility as SEO practices improve user experience, visibility, usability of a website. Users tend to trust a brand considering their organic search results these days and having your brand at the top search results can help you grow better.
Read through this article as we have curated a list of the best SEO companies in Dubai from ranking lists, which can lead your business to grow and receive higher ranking from search engines and in return expand business operations to next level.
1) Digital Arabia
The Company was founded in 2016 and today operates with high revenue in the market being Dubai’s topmost SEO agency. The main objective of the company is to bring value for the clients regarding the SEO practices with their innovative and integrated marketing solutions. Digital Arabia uses effective ways for SEO analysis and helps their clients generate more leads and convert the rate of a number of customers.
The continued pursuit of professional knowledge acquired by the company and their use of wide research and use of recent technology helps them stay ahead of any sort of competition in the field of SEO.
With a clear vision and perfect strategy planning their major services include social media marketing and link building strategies. The company utilizes Google updated SEO guidelines to handle reports and web content. Customer satisfaction is given the major priority and they collaborate with technology to bring the best ideas to work. With Digital Arabia, clients globally can explore multiple scenarios for their futuristic marketing efforts and performances based on your objectives. If you need SEO, you have come to the right place; get in touch with Digital Arabia.
2) Bruce Clay Middle East
The Company was founded in 1996 and is considered a pioneer in the field of SEO and optimization industry. The company provides services in various categories like SEO auditing, building strategies, link building, maintaining social media presence and networks. Over the years, the company has grown globally and now supports a multitude of clients at various budgets in different regions. They understand the client strategies and objectives properly and then startup with each project.
3) DMA (Digital Marketing Agency)
A fully dedicated company which learns and understands each business. Their main focus of is on digital marketing and specialized SEO services. As a well-versed company, they ensure the right marketing strategy with a sole focus of solving client requirements at various faces. They are open about what they do and how they present it with the best long-term value. Each of their marketing campaigns is built according to the client’s business requirements and tends to solve the greatest marketing problems.
4) ANCHOVY Studios. PLC
A creative digital marketing agency who is experienced in Conversion, PPC, Content Promotion and Social Media. The company was found in 2008 and the main aim of is to provide SEO and marketing strategies to bring customers and market entrants o the top. Anchovy Studios believes in providing guidance to the clients with the intersection of strategy and with a creative and digital methodology to solve the biggest challenges in business.
5) POP Communications
An integrated social media and marketing agency based in Dubai who has a portfolio of working with diverse clients regionally and globally. They are experts in working at various industries like education, lifestyle, hospitality, technology, travel and tourism, design etc.
Being a young results-driven agency, we take risks and love solving them with bold actions. Known for creating tailored strategies for businesses, POP Communications help you achieve a better ranking via SEO service in Google ranking. Be it a start-up, SME or global brand, they can recite the best story for their clients that can easily resonate the consumers and target audience.
Looking to grow your business presence online or increase the website visitors or increase sales? Then, Vertucon would be the apt choice of a reliable online marketing and digital partner in Dubai whom you can completely rely on to optimize your website on Google or any search engine. The company focuses on boosting the SEO rankings of the website and also increases site traffic for small businesses.
7) Global Media Insight
Powered by around 18 years of experience, GMI started up in 2001 when the very first digital marketing agency in the regions of Middle East was born. From then, they have taken the flight of growth higher flourishing excellence all around with a global clientele list. With a unique team of SEO Specialists, they work diligently to create something truly unique and reliable for their clients for our partners.
8) SEO Sherpa
Since 2012, SEO Sherpa has been helping both small and large businesses grow and climb the ranking in Google. Currently, they manage SEO for more than 75 companies which range from startups to world famous brands. If you tend to choose, SEO Sherpa you can be sure100% handcrafted organic SEO techniques will be used, you’ll get the top specialist to manage your campaign and most experts will be in-house.
Webarro comprises all that your website business requires which makes it a one-stop solution. Be it a ground-up startup or an established firm, they provide comprehensive SEO services. The team consists of well-versed specialists who understand the complexities of the web and act accordingly to increase traffic, ranking, visibility and user engagement
This company can help you boost your business with huge Google traffic. As experts in SEO in Dubai, they use latest and advanced technology and make sure that your website always bangs the top position in search engines like Yahoo, Bing, Google etc. The company provides the most cost-effective way of SEO analysis which gives you extraordinary online boosting and visibility.
The company helps clients around the globe get their websites ranked on the first page of search engines like Google in just a few days. Their keen analytical knowledge and advanced technical skills make them one of the most sought out SEO agencies in Dubai.
Qinnovation utilizes SEO tactics which include online, offline and SEO reporting tools to rightly optimize client contents.
As the internet becomes more ubiquitous, new business opportunities reach more potential customers. This is primarily done using SEO, using online tricks and reliable strategies to help boost the digital marketing system. Utilizing the best SEO companies can help you promote online business with highly effective SEO techniques and in turn earn you more and maximize the returns on investment, hence providing quantifiable and statistical results.
Explore the list of the best SEO companies in Dubai above and choose the perfect one that can meet all your unique business requirements. All these companies are known for understanding, strategizing and offering sustainable optimization plans. So choose wisely!
How Social Media Helps SEO?
Social media and SEO, the two terms that can never get old or out of topic. The search industry or the ranking criteria’s are always in a buzz to know how social media is directly or indirectly influencing SEO. The term social media SEO refers to how social media can boost your organic traffic with the help of various search engines. This topic always stays relevant as the reason is quite simple- social media is important for each and every activity these days. More than making SEO activities more effective, social media makes it more lucrative. Even though both look different and are of two extremes, there’s no doubt that both help each other.
As this popular conflict exist, social media doesn’t directly contribute to SEO or directly help the ranking to get better. On a superficial level, social media is not a major ranking factor but if you look into it deeper it does has a certain significance. As this correlation exists, it’s quite challenging to identify whether social media is necessary for search engines. But if you look into high ranking websites in search engines, they usually have a lot of social media activities going on attached to various accounts. For any business to exist and have a stern market presence, it’s important to have a strong social media presence.
According to me, you shouldn’t worry much about whether social links are highly relevant to the websites. Instead we should look at the benefits of using social media to boost ranking in search engines.
1) Link building using Social Media:
Inbound links are important these days to improving SEO performance, get higher traffic and boosting your brand exposure globally. Use of social media and more social shares can get you across platforms like LinkedIn, Facebook, Twitter and also help you target the right audience who should see your content and link back. In turn this creates more outbound links too.
Compared to the other tactics, this idea is a much better and cheaper alternative as it makes sense and can benefit the whole SEO process.
2) Get to the right target Audience:
Building or growing your social media followings and presence can directly and indirectly enhance your reach out to the target audience as most of us stay online as much as the time we all are awake. Rather than grabbing up all the media platforms, focus on the few that can in turn bring you a good outcome. For this, you will have to conduct proper research about where all the ideal customers are there and particularly which sphere should you concentrate on.
3) Promotes brand searches:
Posing your brand’s content on social media has some added on benefits which would later on help you rank for keywords associated with your brand’s name. As brands become synonymous with a product, the same concept is also used between the connection of social media and SEO services.
4) Promotion using Video Can Help:
With the growth of digital technology, it’s clearly visible about the importance of video, YouTube etc. in the space of social media. Any video published in any site online including YouTube has backlinks to your corresponding website which can help SEO companies. Today, even all major companies like LinkedIn, Facebook etc. are promoting more video publishing as it can bring in more engagement than static content text and images.
5) Social Media Allows for Content Promotion
Now this is really important. Content promotion is one of the major things that social media can do for promoting SEO services. It’s not just enough of writing tons of quality content, but along with it it’s important to optimize the content. And this is possible via social media as it allows you to take the quality content to produce and promote engagement in better channels worldwide, which can grow your credibility.
According to reports, social media activities, is the most effective and easiest way to promote SEO based content for an SEO company or an organization. But still with all this there is one thing to be noted, the incoming links from social media doesn’t have the same impact and authenticity that you get from the direct website links.
At the end of the day, if your content is good, users will definitely stick around to read it, thus increasing engagement metrics communicate value to search engine services.
6) Social Media Encourages More Engagement
If one takes full advantage of social media for promotion, then keep in mind that engagement matters for SEO rankings. It not only improves your online reputation but also make connections and in turn generate leads for your business.
7) Increased Brand Awareness Improves Your SEO Rankings
These days its important to increase Increase your reputation on social media, with increased publishing consistency, high-quality content and engagement which will lead to increased online brand presence. As you brand presence increases, it will lead you to reach a higher ranking on Google over time.
8) Google’s Partnership with Twitter
Nevertheless it’s important to know that Google now has a partnership with Twitter. Exactly, I can’t say what does this mean for the future of SEO services but these days it’s quite common and relevant to see tweets in the Google search results. It’s true that this doesn’t directly affect your company’s SEO rankings but it can help you improve your brand awareness, increase link buildings with other websites and also enhance the number of leads.
According to the renowned marketer and business analyst, there are several ways one can take advantage of the Google/Twitter partnership with keeping just this in mind- tweet and to tweet often. As long as this partnership exists, users search will lead tweets with similar keywords and this will surely help your website ranking.
Although social media services often work to improve your organic rank in Google searches, it also has the ability to serve as an invaluable tool over time which will keep going forever as digital technology reaps out. Whether its content promotions, link-building, boosted engagement, increased brand awareness, or anything that revolves around the SEO services, you will definitely have to leverage social media to increase your organic traffic and conversions via search.
Want to leverage with the best SEO services and social media marketing team who can help you improve your site’s traffic and engagement. Get in touch with Digital Arabia to learn more about our services.
11 Best SEO Tools and get high progress results.
Since the advent of Google, there’s no doubt that the world of search engine optimization(SEO) has changed drastically. The use of outdated strategies and content can penalize your sites, as for now Google has started recognizing and demoting websites with low-quality as of its new updates. In order to stay updated and to compete ahead with trends, it’s essential to use the best SEO tools which are at your fingertips to help you find out new opportunities, save time and keep track of how your SEO is working and how it can be boosted.
Gaining knowledge and the insight available from tools isn’t just important for SEO consultants & specialists, but is essential for anyone who is working in a digital marketing agency. So what are you waiting for…?
In this article, we’ll walk through the 11 most amazing SEO tools that can help you run a site analysis like a master indeed!
SEMrush is powerful SEO platform offering a wide range of functionalities across keyword search, monitoring, crawling, on-site training and other customized add-on features. Focused on creating the best competitive intelligence solution for all marketing companies, this SEO tool also provides features like competitors discovery report, unlimited competitor tracking, device and location reporting, customized alerts, stunning PDF reports etc.
This tool provides intelligence data allowing users to improve their SEO (Search Engine Optimization), link building and content marketing strategies.
Rated as one of the topmost SEO tools by experts within the industry, this tool mainly functions to find the low competetitor keywords in any or even at the most competitive niches with detailed access to SEO metrics
This is a simple and easy to use research SEO tool for keyword research. In this, the most important part is that it is a fundamental to inbound marketing and uses Google’s feature of autocomplete to get over 750 long-tail keywords for any SEO related queries.
Formerly known as Google Keyword Tool, this SEO tool is one of the best and awesome options in the list as it tells us about almost everything we need to take a decision on which is the apt keyword for our business.
This is kind of a friendly SEO tool that explains the fundamentals of Google search with greater features of page speed insights. As it can be used for both web and mobile sites, its importance is drastically increasing within businesses to hold on to their visitors.
Now with this tool, you can see how strong is your website on the basis of Google search. An upgraded version of the Website grader tool, this online tool generates personalized reports based on Performance, Mobile Readiness, SEO & Security. For this, all you need to have is a website URL and an email address to get started.
These days backlinks are a critical factor for your website to rank on Google and in this case, the SEO tool BuzzStream might be the most inexpensive way to manage your outreach to people. This tool makes it easy to research & find an appropriate audience, track people who have accepted your link request, come up with effective email notifications etc. thus making it easy for you to know who is more receptive to your backlink request and how to boost your ranking on Google.
This is an all-in-one SEO tool for increasing your business’ search ranking and provides you with resources to identify track growth, SEO opportunities, reports, and optimize the site according to analytics.
This tool helps you in improving and revealing opportunities for in-depth site analysis considering the existing usability, SEO initiatives, and social media features etc. This absolutely free SEO tool helps you identify website issues with and even let you know if it is infected with any sort of malware.
This SEO tool is considered to be the search marketer’s best friend, which is designed specifically for the SEO-minded people and specialists. Using this tool helps you to crawl through the websites and examine URLs for common SEO issues, thus simplifying the time-consuming process, generally in the case of larger websites.
As the above-mentioned tools are not just for SEO consultants but is necessary for all marketers to needs to get an idea of what’s happening with their site in reality. With the vast array of tools in the list, its difficult for you to know which is apt and relevant. So if you’re thinking of reviewing your SEO tools for 2018, then here are the top 11 SEO tools that we recommend.
And for a better and responsive website for your business, I guess Digital Arabia would be the right choice at present as they design & build dynamic websites that top the chart in Google ranking. As a renowned digital marketing agency, they are composed of technically-minded innovators who work at the intersection of digital transformation thus, unlocking business potentials and undiscovered opportunities for you.