11 Reasons Why SEO is Important For Your Business
It’s a natural state of business to be competitive and everyone around you is looking to use the latest technologies and trends to find success and push themselves higher on this digital marketing world. But to take digital marketing for granted, companies depend on online promoting business and website which becomes an optimal necessity. To reach your business at its full marketing potential, SEO is the best way to move on.
As digital media is evolving, SEO continues to stay relevant and companies globally are taking advantage of the benefits SEO.
Here are the 11 reasons which prove why search engine optimization is essential for your business:
1) Delivers high ROI:
Anyone who is looking to shop online will likely search for specific products on Google. Rather than depending on the savvy advertisements most of us would prefer to choose things that are listed on a merit basis based on their organic ranking. So, more than investing of online ads, it would be better to invest on a digital marketing agency for SEO strategies. Initially, it might cost more than ads but, if done correctly, it will yield long-term results than paid ads.
2) Organic Search becomes a Primary Source for Visibility:
For website performance of businesses, organic search becomes a critical component, as it is the ultimate way to get users for more conversion rate or site engagement.
As the majority of the world access internet by visiting Google, being highly visible at this a trusted resource and search engines are always going to work for your brand’s favor. Only if there is quality in SEO and high, rich user-friendly website’s, brands can be taken to top ranking positions.
3) Trust or Credibility:
For anyone who is in search for a website, the first thing that comes to their mind would be the ranking result in Google search as that is viewed as more credible and trustworthy. According to reports, 98% of searches choose for a brand or business that is listed on the first page. So, if your website is at the top of the search rankings, then you have positioned yourself as the trustworthy and credible brand of choice for users all around the world.
Being a startup, small or an established business doesn’t matter until and unless you have branded yourself well in the industry as well as in online. When customers start searching and they find your brand continuously and consistently with the top rankings, then it becomes quite easy for you in building brand quality and equity.
5) Increased Traffic:
Incorporating SEO to service page enables your website to be at the entry point for the customers. The most important thing is he SEO not only makes you visible in search but helps you reach and hit the potential users at every stage of their needs, where you tend to become their product of choice whenever they need to make a choice between many.
6) Competitors are trying SEO and its an Investment for Future:
Unless your business is truly unique you might have thousands of competitors in the market. While the end goal of SEO is to get to the top rankings but it will take even more hard work to maintain your rankings and stay in front of your competition.
SEO is a whole process that needs so much research and strategies, it’s not that SEO is done and results happen overnight. So, if you likely to invest in SEO do it with the complete effort so that payoff for future results.
7) Impacts on Buying Cycle:
Users do their research and that’s one of the biggest advantages from a buyer’s perspective in case of using SEO. By using SEO tactics for good deals, products or services, can, in turn, be a game changer that would potentially change your business as SEO will undoubtedly impact the consumer buying cycle in a positive way if done in the right way. Worthy connections should be made online and offline making brands visible for users whenever they need them.
8) SEO Practices are Updated Very Often:
Implementing SEO strategies on your business website and digital properties are a big deal all time. But for a short-term engagement its not a good choice as it makes no use. SEO is re-evaluated overtime, so if not maintained consistently, it can bring in negative effects. As the giant search engine, Google keeps on making changes in algorithms, once if you fall too far behind in the ranking list, then it will be extremely difficult to come back at the top rates.
9) Rise of Mobile Searches:
As mobile usage has surpassed the PC usage globally and the rate is still going to increase in coming years. Importance of mobile usage has thus increased and restructured the way we use search engines. By incorporating SEO, you can be sure that you make a mobile-friendly website for your business while being ranked at the top of mobile search results.
10) SEO is Cost Effective:
We often think that SEO is expensive and the process is quite time-consuming. But actually, it has become far more simplified, cost-effective and user-friendly. For starters, it might take a bit time to reach top rankings but consistent strategies and hard work bring in an extended flow of traffic.
11) Highly measurable and a Complete Marketing Mixture for businesses:
Using Google Analytics, you can analyze traffic results and how it helps in reaching your goal, specifically in case of organic search. Any successful business has different marketing channels and SEO is a perfect complement to other channels.
All in all, it is must say that SEO is the heart of digital marketing and without SEO businesses may fail or even die. If you need higher search ranking position, reach and user attention towards your brand or website then you need to use SEO.
As an evident digital marketing company, Digital Arabia, help businesses reach their potential by dominating the results in their respective niches. To discover more about SEO strategies, drop us a line and we will share with you the latest strategies and tactics to be on the top list!
What is Digital Marketing?
Digital marketing is a means of marketing where you use digital technologies to market your products. This includes mostly the use of the internet for marketing via mobile phones or display advertisements.
Dubai is a country where people come from other countries for their work and businesses. Dubai has people speaking Arabic, Hindi, Urdu, and English as major languages. Being an international hub of several communities, Dubai provides a lot of business opportunities to a lot of people. Because of its beauty, Dubai attracts several tourists as well giving way to the tourism business. With these opportunities there comes a need of digital marketing. Digital Arabia understands this need and provides the best solutions for Digital Marketing in Dubai.
Benefits of digital marketing:
- The most powerful tool for marketing.
- Digital marketing is cost-effective.
- One can target real buyers.
- Helps to reach customers easily and quickly.
- Generates higher revenues.
- Builds a brand reputation.
- Real-time results.
Different ways and solutions for Digital Marketing:
- Search Engine Optimization:
Having a website for your product is an absolute necessity in this era because there is a global audience to impress. But every other business has a website these days. What is more important is the rank of your product on services when searched by someone on google. SEO helps to improve the search engine ranking by guaranteeing the First Page Top Ranking on Google. This way your website gets more traffic and expands a business. By using Keyword Research, computer analysis, on-page SEO, SEO Audit, etc. Digital Arabia is providing the best solution for digital marketing in Dubai.
- Search Engine Marketing
Search Engine Marketing provides quick results because it takes time and effort to get SEO Boosts for your website. SEM is a type of Pay per Click type of advertising. Search engines have started using algorithms that are highly advanced. This is why Digital Arabia provides an expert SEM service. Digital Arabia has set strategies that will help you reach the targeted audience and generate traffic for your website.
- Social Media Marketing
What better approach to market your brand other than social media. We apprehend almost 3/4th population of the world uses social media these days. The most powerful social media marketing include marketing on the following four channels:
With the help of these social media marketing platforms, one can generate more traffic on their website. All they need to do is make their products sound interesting with impressive Ads. Digital Arabia provides the best solution for digital marketing in Dubai by providing services for marketing on all of these mentioned platforms.
- Video Marketing
It is considered that because of the elevated expenses of video marketing, it is only used by big brands because they have bigger budgets to finance this method. It is also considered to be a proven method where one can increase the trust of customers in their products. Video Marketing helps to build a long-lasting trust relationship between consumers and buyers. Digital Arabia has become one of the leading companies to provide the best digital marketing solutions in Dubai by providing standardized Video Marketing services.
11 Best SEO Companies in Dubai
Finding a leading SEO company or agency in Dubai that fits your strategies, criteria of obtaining perfect results and that is affordable can be a hell of a task and is extremely challenging. However, it is crucial for every brand to hire an SEO specialist or company that will help your business gain the right clicks and exposure globally.
Hiring an experienced SEO company is always good for your growth and credibility as SEO practices improve user experience, visibility, usability of a website. Users tend to trust a brand considering their organic search results these days and having your brand at the top search results can help you grow better.
Read through this article as we have curated a list of the best SEO companies in Dubai from ranking lists, which can lead your business to grow and receive higher ranking from search engines and in return expand business operations to next level.
1) Digital Arabia
The Company was founded in 2016 and today operates with high revenue in the market being Dubai’s topmost SEO agency. The main objective of the company is to bring value for the clients regarding the SEO practices with their innovative and integrated marketing solutions. Digital Arabia uses effective ways for SEO analysis and helps their clients generate more leads and convert the rate of a number of customers.
The continued pursuit of professional knowledge acquired by the company and their use of wide research and use of recent technology helps them stay ahead of any sort of competition in the field of SEO.
With a clear vision and perfect strategy planning their major services include social media marketing and link building strategies. The company utilizes Google updated SEO guidelines to handle reports and web content. Customer satisfaction is given the major priority and they collaborate with technology to bring the best ideas to work. With Digital Arabia, clients globally can explore multiple scenarios for their futuristic marketing efforts and performances based on your objectives. If you need SEO, you have come to the right place; get in touch with Digital Arabia.
2) Bruce Clay Middle East
The Company was founded in 1996 and is considered a pioneer in the field of SEO and optimization industry. The company provides services in various categories like SEO auditing, building strategies, link building, maintaining social media presence and networks. Over the years, the company has grown globally and now supports a multitude of clients at various budgets in different regions. They understand the client strategies and objectives properly and then startup with each project.
3) DMA (Digital Marketing Agency)
A fully dedicated company which learns and understands each business. Their main focus of is on digital marketing and specialized SEO services. As a well-versed company, they ensure the right marketing strategy with a sole focus of solving client requirements at various faces. They are open about what they do and how they present it with the best long-term value. Each of their marketing campaigns is built according to the client’s business requirements and tends to solve the greatest marketing problems.
4) ANCHOVY Studios. PLC
A creative digital marketing agency who is experienced in Conversion, PPC, Content Promotion and Social Media. The company was found in 2008 and the main aim of is to provide SEO and marketing strategies to bring customers and market entrants o the top. Anchovy Studios believes in providing guidance to the clients with the intersection of strategy and with a creative and digital methodology to solve the biggest challenges in business.
5) POP Communications
An integrated social media and marketing agency based in Dubai who has a portfolio of working with diverse clients regionally and globally. They are experts in working at various industries like education, lifestyle, hospitality, technology, travel and tourism, design etc.
Being a young results-driven agency, we take risks and love solving them with bold actions. Known for creating tailored strategies for businesses, POP Communications help you achieve a better ranking via SEO service in Google ranking. Be it a start-up, SME or global brand, they can recite the best story for their clients that can easily resonate the consumers and target audience.
Looking to grow your business presence online or increase the website visitors or increase sales? Then, Vertucon would be the apt choice of a reliable online marketing and digital partner in Dubai whom you can completely rely on to optimize your website on Google or any search engine. The company focuses on boosting the SEO rankings of the website and also increases site traffic for small businesses.
7) Global Media Insight
Powered by around 18 years of experience, GMI started up in 2001 when the very first digital marketing agency in the regions of Middle East was born. From then, they have taken the flight of growth higher flourishing excellence all around with a global clientele list. With a unique team of SEO Specialists, they work diligently to create something truly unique and reliable for their clients for our partners.
8) SEO Sherpa
Since 2012, SEO Sherpa has been helping both small and large businesses grow and climb the ranking in Google. Currently, they manage SEO for more than 75 companies which range from startups to world famous brands. If you tend to choose, SEO Sherpa you can be sure100% handcrafted organic SEO techniques will be used, you’ll get the top specialist to manage your campaign and most experts will be in-house.
Webarro comprises all that your website business requires which makes it a one-stop solution. Be it a ground-up startup or an established firm, they provide comprehensive SEO services. The team consists of well-versed specialists who understand the complexities of the web and act accordingly to increase traffic, ranking, visibility and user engagement
This company can help you boost your business with huge Google traffic. As experts in SEO in Dubai, they use latest and advanced technology and make sure that your website always bangs the top position in search engines like Yahoo, Bing, Google etc. The company provides the most cost-effective way of SEO analysis which gives you extraordinary online boosting and visibility.
The company helps clients around the globe get their websites ranked on the first page of search engines like Google in just a few days. Their keen analytical knowledge and advanced technical skills make them one of the most sought out SEO agencies in Dubai.
Qinnovation utilizes SEO tactics which include online, offline and SEO reporting tools to rightly optimize client contents.
As the internet becomes more ubiquitous, new business opportunities reach more potential customers. This is primarily done using SEO, using online tricks and reliable strategies to help boost the digital marketing system. Utilizing the best SEO companies can help you promote online business with highly effective SEO techniques and in turn earn you more and maximize the returns on investment, hence providing quantifiable and statistical results.
Explore the list of the best SEO companies in Dubai above and choose the perfect one that can meet all your unique business requirements. All these companies are known for understanding, strategizing and offering sustainable optimization plans. So choose wisely!
How Social Media Helps SEO?
Social media and SEO, the two terms that can never get old or out of topic. The search industry or the ranking criteria’s are always in a buzz to know how social media is directly or indirectly influencing SEO. The term social media SEO refers to how social media can boost your organic traffic with the help of various search engines. This topic always stays relevant as the reason is quite simple- social media is important for each and every activity these days. More than making SEO activities more effective, social media makes it more lucrative. Even though both look different and are of two extremes, there’s no doubt that both help each other.
As this popular conflict exist, social media doesn’t directly contribute to SEO or directly help the ranking to get better. On a superficial level, social media is not a major ranking factor but if you look into it deeper it does has a certain significance. As this correlation exists, it’s quite challenging to identify whether social media is necessary for search engines. But if you look into high ranking websites in search engines, they usually have a lot of social media activities going on attached to various accounts. For any business to exist and have a stern market presence, it’s important to have a strong social media presence.
According to me, you shouldn’t worry much about whether social links are highly relevant to the websites. Instead we should look at the benefits of using social media to boost ranking in search engines.
1) Link building using Social Media:
Inbound links are important these days to improving SEO performance, get higher traffic and boosting your brand exposure globally. Use of social media and more social shares can get you across platforms like LinkedIn, Facebook, Twitter and also help you target the right audience who should see your content and link back. In turn this creates more outbound links too.
Compared to the other tactics, this idea is a much better and cheaper alternative as it makes sense and can benefit the whole SEO process.
2) Get to the right target Audience:
Building or growing your social media followings and presence can directly and indirectly enhance your reach out to the target audience as most of us stay online as much as the time we all are awake. Rather than grabbing up all the media platforms, focus on the few that can in turn bring you a good outcome. For this, you will have to conduct proper research about where all the ideal customers are there and particularly which sphere should you concentrate on.
3) Promotes brand searches:
Posing your brand’s content on social media has some added on benefits which would later on help you rank for keywords associated with your brand’s name. As brands become synonymous with a product, the same concept is also used between the connection of social media and SEO services.
4) Promotion using Video Can Help:
With the growth of digital technology, it’s clearly visible about the importance of video, YouTube etc. in the space of social media. Any video published in any site online including YouTube has backlinks to your corresponding website which can help SEO companies. Today, even all major companies like LinkedIn, Facebook etc. are promoting more video publishing as it can bring in more engagement than static content text and images.
5) Social Media Allows for Content Promotion
Now this is really important. Content promotion is one of the major things that social media can do for promoting SEO services. It’s not just enough of writing tons of quality content, but along with it it’s important to optimize the content. And this is possible via social media as it allows you to take the quality content to produce and promote engagement in better channels worldwide, which can grow your credibility.
According to reports, social media activities, is the most effective and easiest way to promote SEO based content for an SEO company or an organization. But still with all this there is one thing to be noted, the incoming links from social media doesn’t have the same impact and authenticity that you get from the direct website links.
At the end of the day, if your content is good, users will definitely stick around to read it, thus increasing engagement metrics communicate value to search engine services.
6) Social Media Encourages More Engagement
If one takes full advantage of social media for promotion, then keep in mind that engagement matters for SEO rankings. It not only improves your online reputation but also make connections and in turn generate leads for your business.
7) Increased Brand Awareness Improves Your SEO Rankings
These days its important to increase Increase your reputation on social media, with increased publishing consistency, high-quality content and engagement which will lead to increased online brand presence. As you brand presence increases, it will lead you to reach a higher ranking on Google over time.
8) Google’s Partnership with Twitter
Nevertheless it’s important to know that Google now has a partnership with Twitter. Exactly, I can’t say what does this mean for the future of SEO services but these days it’s quite common and relevant to see tweets in the Google search results. It’s true that this doesn’t directly affect your company’s SEO rankings but it can help you improve your brand awareness, increase link buildings with other websites and also enhance the number of leads.
According to the renowned marketer and business analyst, there are several ways one can take advantage of the Google/Twitter partnership with keeping just this in mind- tweet and to tweet often. As long as this partnership exists, users search will lead tweets with similar keywords and this will surely help your website ranking.
Although social media services often work to improve your organic rank in Google searches, it also has the ability to serve as an invaluable tool over time which will keep going forever as digital technology reaps out. Whether its content promotions, link-building, boosted engagement, increased brand awareness, or anything that revolves around the SEO services, you will definitely have to leverage social media to increase your organic traffic and conversions via search.
Want to leverage with the best SEO services and social media marketing team who can help you improve your site’s traffic and engagement. Get in touch with Digital Arabia to learn more about our services.
11 Best SEO Tools and get high progress results.
Since the advent of Google, there’s no doubt that the world of search engine optimization(SEO) has changed drastically. The use of outdated strategies and content can penalize your sites, as for now Google has started recognizing and demoting websites with low-quality as of its new updates. In order to stay updated and to compete ahead with trends, it’s essential to use the best SEO tools which are at your fingertips to help you find out new opportunities, save time and keep track of how your SEO is working and how it can be boosted.
Gaining knowledge and the insight available from tools isn’t just important for SEO consultants & specialists, but is essential for anyone who is working in a digital marketing agency. So what are you waiting for…?
In this article, we’ll walk through the 11 most amazing SEO tools that can help you run a site analysis like a master indeed!
SEMrush is powerful SEO platform offering a wide range of functionalities across keyword search, monitoring, crawling, on-site training and other customized add-on features. Focused on creating the best competitive intelligence solution for all marketing companies, this SEO tool also provides features like competitors discovery report, unlimited competitor tracking, device and location reporting, customized alerts, stunning PDF reports etc.
This tool provides intelligence data allowing users to improve their SEO (Search Engine Optimization), link building and content marketing strategies.
Rated as one of the topmost SEO tools by experts within the industry, this tool mainly functions to find the low competetitor keywords in any or even at the most competitive niches with detailed access to SEO metrics
This is a simple and easy to use research SEO tool for keyword research. In this, the most important part is that it is a fundamental to inbound marketing and uses Google’s feature of autocomplete to get over 750 long-tail keywords for any SEO related queries.
Formerly known as Google Keyword Tool, this SEO tool is one of the best and awesome options in the list as it tells us about almost everything we need to take a decision on which is the apt keyword for our business.
This is kind of a friendly SEO tool that explains the fundamentals of Google search with greater features of page speed insights. As it can be used for both web and mobile sites, its importance is drastically increasing within businesses to hold on to their visitors.
Now with this tool, you can see how strong is your website on the basis of Google search. An upgraded version of the Website grader tool, this online tool generates personalized reports based on Performance, Mobile Readiness, SEO & Security. For this, all you need to have is a website URL and an email address to get started.
These days backlinks are a critical factor for your website to rank on Google and in this case, the SEO tool BuzzStream might be the most inexpensive way to manage your outreach to people. This tool makes it easy to research & find an appropriate audience, track people who have accepted your link request, come up with effective email notifications etc. thus making it easy for you to know who is more receptive to your backlink request and how to boost your ranking on Google.
This is an all-in-one SEO tool for increasing your business’ search ranking and provides you with resources to identify track growth, SEO opportunities, reports, and optimize the site according to analytics.
This tool helps you in improving and revealing opportunities for in-depth site analysis considering the existing usability, SEO initiatives, and social media features etc. This absolutely free SEO tool helps you identify website issues with and even let you know if it is infected with any sort of malware.
This SEO tool is considered to be the search marketer’s best friend, which is designed specifically for the SEO-minded people and specialists. Using this tool helps you to crawl through the websites and examine URLs for common SEO issues, thus simplifying the time-consuming process, generally in the case of larger websites.
As the above-mentioned tools are not just for SEO consultants but is necessary for all marketers to needs to get an idea of what’s happening with their site in reality. With the vast array of tools in the list, its difficult for you to know which is apt and relevant. So if you’re thinking of reviewing your SEO tools for 2018, then here are the top 11 SEO tools that we recommend.
And for a better and responsive website for your business, I guess Digital Arabia would be the right choice at present as they design & build dynamic websites that top the chart in Google ranking. As a renowned digital marketing agency, they are composed of technically-minded innovators who work at the intersection of digital transformation thus, unlocking business potentials and undiscovered opportunities for you.
SEO- Search Engine Optimization
- Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can avoid it).
- Optimize the images, always create alt tags and write description in the alt tag.
- Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.
- Use hyphens (-) between words to improve readability.
- Do not use underscores (_) in URLs, use hyphens (-) instead.
- Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry about this one.
- Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so there’s no confusion.
- Use internal linking when possible and appropriate.
- Use sticky posts (if you can and if it applies to you).
- Have a category description paragraph.
- Let the visitors subscribe to category specific RSS feed. (Use category specific RSS pluginfor WordPress)
- Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example “Read the rest of the entry”, “About”, “Contact” etc.
- Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
- Research the target audience and aim the site content appropriately.
- Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.
Top 10 Ways to Choose the Best Social Media Agency in Dubai
To take your business to the next level, social media marketing is one of the most crucial factors. Here is a list of 10 ways that you must follow in order to search through the top social media agencies in Dubai and then select the one which suits you the best.
1) Ensure that the agency understands your company’s strategy
Always check whether the company is giving you a customized strategy based on your requirements. If a company is willing to send you their briefing form, then give them a priority as they are willing to cater to your needs.
2) Find out how they are planning to gauge your social media growth
You should shortlist only those digital marketing companies in UAE which use the right KPIs to measure your growth over social media. If the company fulfills these KPIs, it definitely stands as proof of their high performance.
3) Ask for case studies
For every social media agency, Abu Dhabi is a place with a vast culture and creating a strategy that will reach everyone can be tricky. Case studies will help you find out whether they have served a client with similar requirements as yours. See whether they can help you build up the right audience among the locals and also globally.
4) Ask for referrals
Do you know someone who is already working with a social media agency and has received good results? Make an appointment with that agency and see for yourself if they are as competent as they promise to be. This will save much of your time.
5) Check whether they are ready to provide a comprehensive audit
A comprehensive audit will benefit you in your growth because you will get to know your competitors well and also understand the demographics.
6) Go through reviews left by others
Just like any other service, check the reviews that others have left. You definitely wouldn’t want to be stuck with some agency that doesn’t cooperate with clients, would you?
7) See whether the agency has prior experience in your niche
Several social media agencies in Dubai work only under one niche. This ensures that they have proven expertise in a particular field and all you have to do is check whether their niche matches with yours. For email marketing, Dubai agencies should prepare the perfect mail format for your niche that will appeal to the people of the country and their tastes and prompt them to avail your services or product.
8) See whether the agency has a blog
Many agencies have their own blogs as well. This will give you an idea of how well they understand the world of social media and in case you are looking for a website development company in Dubai, the same agency may help you out with that as well.
9) Know who your point of contact will be
Always ensure that you are in contact with the account managers. This will help you to stay updated on your content performance.
10) Choose an agency with realistic ideas and a solid plan
Don’t step into something unrealistic and always go for those agencies that can provide you with a clear path. The plan should not be too generic.
Instead of going to a separate mobile app development company, Dubai agencies can provide you with a comprehensive package curated specifically for you to achieve organic growth by catering to the tastes of the people. Following these ways will guide you towards making the right decision in choosing a social media agency for your business.