Accelerated mobile pages: Are they worth it?
Do you know what AMP pages are?
In 2015 Google launched AMP (Accelerated mobile pages), and its purpose was very clear. This initiative was taken to improve the performance of mobile websites. This was a unique project and was based on a set of technology named was (AMP HTML).
AMP HTML offers mobile website developers the ability to create lightly weighted content and versions to improve the performance of mobile websites.
The accelerated mobile pages strategy is an open-source trick to ensure ease and simplicity for publishers to create effective content.
This feature proved unique and supported to minimize the load of websites on the system and work faster than other tools.
Both the publishers and users liked that feature because it was very helpful and supportive for mobile websites. Before launching it, many PC websites had no mobile support to run the specific website. In other words, post features could only run a few websites on mobile.
Due to this problem, many mobile users have left to use these websites, which had no mobile-supporting features, and as a result, these websites developer complained to Google to solve this issue.
For this purpose, Google launched AMP pages to improve the performance of websites. Google provides them more visibility and space on its SERP to show their stories in the related section.
To enhance the performance of AMP and its supporting pages, Google entertains more visibility on its SERP to show them favorite stories.
Is AMP effective today, and what is its worth now?
With time now, the mobile phone has developed unique and latest designs and features. Nowadays, mobile has become the most effective tool for browsing for publishers and users. You can perform extraordinarily with a mobile to attract traffic and advertise your digital business.
In the modern era, mobile users and publishers know how to use mobile effectively. Now publishers know the medium and how they can search for other tricks or apply which strategy to avoid AMP. They know it means how they can minimize the number of pages to redirect pages and how they can avoid adding heavy data storage files or media.
AMP pages now have equal weightage as you compare their pros and cons. Some publishers think that AMP pages have great importance, and some believe you can perform better without AMP.
How do AMP pages work?
AMP pages contain a code with three step configuration
- HTML: it’s a unique code and markup having specific tags.
- JS: This feature includes stripped downing to eliminate unimportant rendering
- CDN: a well-designed and optimized network to immediately adapt cache pages and code confirmation.
AMP primarily enhances webpages’ speed and decreases the loading time by enabling AMP cache.
How can you customize AMP pages?
Using Google console or your HTML, you can optimize the AMP code to make it tractable and customizable. Many webmasters update their AMP cache by clicking on the “update cache” request and update the AMP cache.
With these examples, you can customize your AMP HTML document
- AMP pixel tracking
- AMP analytics tracking
- AMP animation tracking
- AMP paywall access
- AMP dynamic-CSS-classes
- AMP app-banner
- AMP list to download data and create a list
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AMP live list to update content
Pros
- AMP offers faster loading speed to publishers and users both
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Provide the best user experience
- Use lightweight pages for the best optimization
- Faster speed leads to more traffic
- Minimize bounce rate
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Generate more advertising revenue
Cons
- Code implementation is a hard task
- Required additional technology to utilize
- Not effective for small publishers
- Difficult to analyze
Do you know that AMP pages show more visibility on SERP?
This is very important and effective to know about result search on SERP. AMP pages display results on the top stories of Google searches. If you thought that it always happens, then you’re feeling not true. According to the latest updates from Google, it’s no longer to display AMP pages in the top stories section. Recent core updates and core web vitals provide an alternate solution to AMP pages. Many top publishers have almost left to implement this technology or are near to implementing AMP pages.
Can you optimize the landing page with AMP?
A common issue in digital marketing is developing a landing page and its optimization. With effective use of AMP pages, you can optimize your landing page. Yes! You can optimize your landing page with AMP page technology.
Most publishers need more income from ads. They have more traffic than others, but still, they are getting a very low conversion rate through ads.
Here the reason for low income is the slow speed of the landing page and the bounce rate exceeding. By implementing AMP pages, you can improve and boost your landing page speed and earn more income ads.
Conclusion
Google launched accelerated mobile pages in 2015 to improve the loading speed of mobile websites. This initiative aimed to provide a better experience for mobile-using publishers and visitors. This initiative also provides opportunities for mobile websites to collect more revenue through advertising, subscriptions, and other digital marketing tools.
