In this growing SEO industry there is a high level of competition in every sector. A large number of companies are working tirelessly with each other to rank their business at the top of the search engine result page (SERP). In this situation Google has its own algorithm ranking factors that ranks sites accordingly that match those criteria first. So it is important for every company to stay up-to-date with Google's ranking factors.
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In this comprehensive guide we explain what are the ranking factors Google follows in 2024.
The Significance of Google's Algorithm
Google’s search algorithm is the heartbeat of the internet. It helps to evaluate which websites appear at the top of search results, aims to help users receive the right relevant and high quality information when they enter the queries on Google search box. Now, 80% of business industries take leads and customers by using SEO on their businesses. So, in this competitive situation Google follows specific rules and ranking factors for ranking the websites. For businesses, ranking higher on Google can mean the difference between thriving and merely surviving.
What are the Google Ranking Factors in 2024?
- Content Quality - 25%
- Backlinks - 20%
- User Experience (UX) - 15%
- Technical SEO - 15%
- On-Page SEO - 10%
- Page Experience - 10%
- Local SEO - 5%
- E-A-T - 5%
Core Ranking Factors in 2024
1. Content Quality and Relevance (~25%)
Content is the King on SEO ranking. In 2024 google will give higher value on high quality and original content that satisfies user intent. In below we see what you need to focus on:
Originality and Depth: Your content must be unique and provide quality and relevant information on the topic. Your content needs to cover the topic completely and provide the reading interest to the user without making the user intend to go to another site.
User Intent: Understand what customers are trying to find and tailor your content to satisfy their needs. Whether it`s answering questions, supplying how-to guides, or presenting in-intensity analysis, relevance is key.
Multimedia Integration: Improve your content with images, videos, and infographics. These elements not only make your content more engaging but also increase user visibility.
2. Backlinks and Authority (~20%)
Backlinks continue to be a critical ranking factor. However, the emphasis is increasingly on quality rather than quantity.
Quality Over Quantity: Focus on acquiring backlinks from reputable, authoritative websites in your niche. One high-quality backlink can be more valuable than numerous low-quality ones.
Natural Link Building: Avoid black-hat SEO techniques. Instead, earn backlinks naturally by creating valuable content that others want to link to.
Relevance of Linking Sites: Ensure that the sites linking to you are relevant to your industry or topic. This adds credibility and authority to your content.
3. User Experience (UX) (~15%)
Google’s commitment to providing a superior user experience is reflected in its ranking factors.
Bounce Rate and Dwell Time: Aim to keep users on your site for longer periods. This signals to Google that your content is engaging and valuable.
Mobile-Friendliness: With mobile-first indexing, it’s crucial that your website is optimized for mobile devices. A responsive design and fast loading times are essential.
User Engagement: Encourage user interaction through comments, shares, and likes. Engaged users are a positive signal to Google.
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4. Technical SEO (~15%)
Technical aspects of your website play a significant role in how Google indexes and ranks your pages.
Page Speed and Performance: Slow-loading pages frustrate users and can negatively impact your rankings. Optimize images, leverage browser caching, and minimize code to enhance speed.
Crawlability and Indexability: Ensure that search engines can easily crawl and index your site. Use sitemaps and robots.txt files effectively.
HTTPS and Security: A secure website is a must. HTTPS not only protects user data but also positively influences your rankings.
5. On-Page SEO (~10%)
On-page SEO is about optimizing individual pages to rank higher and earn more relevant traffic.
Keyword Optimization: Use keywords strategically in titles, headers, and meta descriptions. Avoid keyword stuffing, and focus on natural incorporation.
Structured Data: Implement schema markup to help search engines understand your content better. This can improve your chances of appearing in rich snippets.
Internal Linking: Create a logical internal linking structure. This helps users navigate your site and spreads link equity.
6. Page Experience (~10%)
Google’s Core Web Vitals are a subset of factors that focus on user experience metrics.
Largest Contentful Paint (LCP): Measures loading performance. Aim for LCP to occur within 2.5 seconds of when the page first starts loading.
First Input Delay (FID): Measures interactivity. Pages should have an FID of less than 100 milliseconds.
Cumulative Layout Shift (CLS): Measures visual stability. Pages should maintain a CLS of less than 0.1.
Check how your page experiences with website speed score on desktop and mobile.
7. Local SEO (~5%)
For businesses with a local presence, optimizing for local search is crucial.
Google My Business: Ensure your Google My Business profile is complete and accurate. Regularly update it with new information and respond to reviews.
Local Citations and Reviews: Get listed in local directories and encourage customers to leave positive reviews. Consistent NAP (Name, Address, Phone number) information across platforms is vital.
Local Keywords: Use keywords that reflect local search intent. Incorporate your city or region in your content and meta tags.
8. E-A-T (Expertise, Authoritativeness, Trustworthiness) (~5%)
E-A-T is a concept Google uses to assess the quality of content, particularly for YMYL (Your Money or Your Life) topics.
Author Credentials: Highlight the expertise of content creators. Author bios and qualifications add credibility.
Citing Authoritative Sources: Link to reputable sources and data. This reinforces the trustworthiness of your content.
Transparency: Be transparent about your business practices. Clear contact information, privacy policies, and disclaimers build trust.
Conclusion
Staying updated regularly with SEO Google algorithms requires continuous learning and experience. Google ranking factors considering major checklists like high quality content, mobile friendly website, best user experience and technical practices for ranking your website #1 on the SERP page. Remember SEO is the dynamic one and the algorithm changes dynamically so stay positive and work regularly, invest your full efforts to improve ranking for your website which is adopted with google algorithm and ranking factors then see the difference. By following these ranking factors you will achieve success on SEO.