Page experience is a series of signals that are utilized as a measurement to evaluate the users’ experience during their interaction with the web page. Along with the information value of the page, it also includes the major web vitals. This core web vital measures the real-world experience of users for interactivity, visual stability, and loading performance of the web.
Therefore, Google is launching the updated version of the Google page experience in mid-June, 2021. This update would be a combination of some gradual advancement which would come fully in effect from mid-June to August.
The Page Experience update would be available on mobile-first
In the beginning, the updated version of the Google page experience would be available on the mobiles. The mobile pages would be assessed differently than desktop pages. Moreover, if a site meets all the requirements of Google’s Page Experience on mobile-only, it would still receive a boost in its ranking in the mobile search results.
The purpose behind the gradual rollout of the update is to monitor the effect of any unintended or unexpected issues. Therefore, Google is suggesting not to expect a drastic change after the first launch of this update.
Besides, as a portion of this page experience update of Google, a change is being included in the Google News Section. It would expand the utilization of the non-AMP contents across the mobile apps and news.google.com.
This new page experience report would also combine the page experience signals and the reports of Core Web Vitals. The analysis of such combinations is as follows:
- Security issues – The security issues often disqualify all URLs from a good status.
- Ad Experience – The advertising technique of a site must not be interrupted, distracting, or conducive because it can affect the user’s experience. Moreover, if one page is identified as having a bad experience, others’ images can also get spoiled.
- Mobile usability: A URL must be free from any kind of mobile utilization error. This is necessary to qualify for a good page experience.
- HTTPS Usage: A page that is served over the HTTP is eligible for a good page experience.
Thus, the page experience report is a measurement of the percentage of a website’s URLs that would offer a good user experience depending on the evaluation of the above-mentioned factors.
Moreover, the owners of the websites can also utilize the report to know and avail more components of this page experience signal. This would allow them to gain extra insights on scopes for further improvement.
Along with this, Google’s search console’s search performance report has been updated with excellent ability to filter pages while offering a good page experience. This feature would assist to keep a track of how the pages that provide a good experience differ from the other pages on the same site.
Tools that would help to improve the page experience
Google has released a large variety of tools that publishers can utilize for a better page experience. It includes a site-wide audit to identify the scopes of improvement. The report of the search console for core web vitals would provide you an overview of the functionality and issues of your site. There are other features like:
- Page speed insights
- Web.dev/Vitals tool
- AMP Page Experience Guide
Therefore, the goal of Google’s page experience update is to improve the entire web browsing experience, firstly on mobile, then on the laptop. After the update, the users would have able to experience a user-friendly direct ranking of pages that would be pushed to more prominence on Google’s results page.