Have you ever thought about how SEO friendly is your website? In today’s digital world, almost every business has a website. Be it a restaurant owner, the baker, the butcher or the candlestick maker anything and everything now revolves around the online digital market. If you are a person who is happy with the number of customers that you currently have, then you’ll have no use reading this. If you would like to bring in more traffic then read on.
To get more quality traffic, you will have to do some work. Majority of surfers use search engines to locate websites. How your site interacts with search engines like Yahoo, Google, Bing, and other sites is a critical factor for success.
A good business website needs to work 24/7 and should be the face of your company which provides all necessary information, answers queries and even generate sales.
Why is website traffic important?
- Can get an idea of how well your marketing strategy is working for a business
- Improve search engine credibility
- Increase conversions
- Generate more leads and get more customers
- Gather insight about website and audience visiting
In this article we’ll cover some important ways that can help you drive traffic to the website:
1) Ensure SEO is optimized for your site:
Use the right keywords to optimize your site which is one of the best ways to increase traffic. Along with this, you need to regularly update fresh content which will help in better ranking on search engines thus boosting organic traffic.
2) Use tools to target on keywords:
There are a number of tools like SEMRush, Ahrefs, Moz etc. which you can start using now because these really work. If you have a Google Ads account, you can also use the Keyword Planner to calculate the search volume of related keywords.
This can help you in a great way to increase traffic. If you don’t have a team focused for SEO, then using tools is the best and easiest way. But whatever you do, finally the game is in your hands, whatever you try, the website actually starts working well when you start thinking out of the box.
3) YouTube Can Help:
Are you a person who posts videos related to your website and business on YouTube? If not, then you’re too late, start doing it. At this stage of online marketing, your YouTube strategy should be focused on answering relevant issues in an interesting and user-friendly way.
If you try hard then his strategy can be an incredible asset as these days more people are searching things on and YouTube and clicking on the video
4) Get Listed:
These days’ people just don’t search for website link directly but they use many browser-based search engines like Yelp, YouTube, map apps and much more. So the thing is that you need to be present on all of them.
Google My Business is also a great way to get listed on maps which allows Google to understand how relevant you are to local buyers and customers. Once you sign up for Google My Business it will get you in front of the right audience and thus help increase your positioning on SERPs and in turn increase website traffic.
5) Focus on Good Content:
Creating honest content is relevant and helpful to your customers. So where do you start? With the content that is the information and tools, you’ll need to share with customers and prospects. Programming, functionality, design all comes later. First and foremost you have to decide what your site needs to deliver in specific to target the right audience.
Content isn’t just for the search engines, but it’s also for the people visiting your website. Here are a few reasons why content is important for a website:
- Good and rich content can educate search engines about the standard and specification of your website
- Content brings in a great opportunity for internal link building, thus helping the pages on your website to be indexed faster.
- Content is a great place to highlight keywords
- Content can also be used to create call-to-action throughout the website which might help to increase conversions
6) Perform On-page SEO:
This is the practice of optimizing individual web pages in order to get higher ranking and thus gain more traffic. On-page refers to optimizing both the content and HTML source code of a page. With past few years, the tactics that we use for SEO has changed over and is important to stay up-to-date with the latest practices.
7) Writing concise meta-descriptions:
In fact, meta descriptions are probably the most effective way of improving click-through rate of a website. If your website’s overall click-through rate increases, this will automatically improve the overall website user experience as well.
To help communicate your value with customers, you should add keyword-rich meta descriptions. Just one thing to note while writing a meta-description is that, don’t use passive meta-descriptions. Instead, you need to focus on active language and try to encourage readers to view the content.
8) Use Social Media to promote your Website:
Use social media to promote posts and other content. This could help you gain more followers to your site, as well as these users might share your content if they completely like it and feel it’s worth it.
Adding hashtags to anything and everything around social media post is a new way of expressing yourselves and this has got so much to do with page promotions on the Internet. Usage of hashtags can extend your reach beyond the network and gain more reach to your products or services and it easily becomes discoverable.
9) Target Long-tail keywords:
These keywords are highly targeted search phrases that specifically serve the searcher intent. Long-tail keywords generally have low competition, low search volume, and usually high conversion rates.
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Here are a few reasons how long-tail keywords help:
- This is actually how people search for things on the internet
- Provides context to your text
- Have better conversion rates
- It can help you rank for single keywords
- These keywords can fuel-up your blog strategy
- Helps answer voice search assistant results
10) Use Landing Pages:
Traffic is important. Attracting audience to your landing page can be difficult at times but it’s never impossible.
Here some simple techniques:
- Engage more with your social media followers
- Target groups that are related to your site
- Optimize landing page keywords
11) Guest Blogging:
This is indeed a powerful tool to increase website traffic. Whether you are blogging on some other site or getting someone to put a guest blog on your own site, both can help you reach to a wider extent of audiences.
12) Email Marketing:
It’s an online business strategy that involves sending a series of specific messages to a list of potential customers. The main purpose of this method is to create brand awareness, build loyalty and trust among customers, thus, increase the customer base.
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Are you interested in getting your visitors back to your website? Whether you use one of these tactics, or you use all of them together, anyway can initiate new steps in enhancing the way your website currently attracts users. Now you have all the action steps, so start putting these ideas to your work and take your website to the next level!