The importance of data testing tools is increasing day by day because these tools are necessary to test the input feeds and to identify the problem during fixing. These tools may be utilized in a confirmatory method to verify the validity of a given set of inputs. It can also be produced in a systematic or focused way. Data testing tools can even record data for re-utilization.
Google’s structured data testing tool is a well-known web application utilized by webmasters and SEOs to validate and debug the structured data of Schema.org. Recently, Google has launched a replacement for its structured data testing tool. The new tool that has been launched on the Schema.org official website, in the form of a subdomain, is known as the Schema Markup Validator. Although not a 1:1 copy of Google’s previous data testing tool, it provides similar functionalities and is currently available to utilize in open beta.
Reasons behind the replacement of the previous data testing tool
The original data testing tool of Google was shuttered in July 2020. Google claimed that the tool’s standalone existence was no longer required as all its offerings were already shifted to the Rich Results Test. Moreover, this Rich Results Test has certain limitations of structured data testing that’s officially aided in the search results of Google. As a result, various SEOs faced the loss of the structured data testing tool, and based on their feedback; Google decided to replace it with a new domain. Thus, Schema Markup Validator was launched on Schema.org, and after a month, it became available on validator.schema.org.
Functionalities of Google’s new Schema Markup Validator
Schema Markup Validator is basically a refocused version of Google’s previous data testing tool. It strictly tests all the properties for Schema.org and is not limited to the properties that are only supported in the search results of Google.
Following are some major features of the Schema Makeup Validator:
It displays a compact summary of the structured and extracted data graphs.
It is capable of extracting microdata markup, RDFa 1.1, and JSON-LD 1.0, etc.
In addition, it points out the syntax issues in the markup.
After navigating to this refocused data tool, the users would get a familiar prompt with which they can enter a code snippet or a URL. Then, when the users would click on “Run Test”, the results would be delivered within seconds.
The main difference between the previous tool and the new replacement is that the new tool can no longer check for the types of Google search results. Instead, it would be refocused only to validate the properties of Schema.org. Moreover, it is recommended to be utilized to validate the types that Google Search hasn’t yet consumed.
To support the development experience and the open standards in a better way, Google has focused on the migration of a structured data testing tool to a new domain that is serving the community of Schema.org. Thus, the main purpose of Schema Markup Validator is to check the compliance and syntax of markup with the schema.org standards.
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